The Discourse Of Marketing Behavior Essay

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

The truth is that as consumers we are prone to being taken advantage of and more specifically, ripped off. How this occurs is quite simple. It is the technique of persuasion that forces people to do things, believe things and in this case purchase things that are not necessary. Tactics to persuade people can range from rhetoric devices to the structure of the message itself. Rhetoric devices, such as logos and pathos, and the structure of the message come together to ultimately persuade people to buy into things that they normally wouldn’t buy. Pathos appeals to emotion and logos describes the idea of logical reasoning. Then comes the structure of the message itself which enhances an idea to its full potential. The main purpose of these techniques in literature is to serve as writing strategies to convey an idea in words. Two examples of authors utilizing writing strategies to persuade readers that stores and advertisers manipulate shoppers take place in “The Science of Shopping” by Malcolm Gladwell and “Attention, Shoppers: Store Is Tracking Your Cell” by Clifford and Hardy. The author of “Attention Shoppers” uses the writing strategies of pathos, logos and the structure of the writing better than the author of “The Science of Shopping” to persuade readers that stores and advertisers are manipulating shoppers.

The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product. Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market.

- The type of working environment I see myself in is one with consistency, but also has room for change and flexibility. Consistency is important to me because I like having at least a basic structure to work with. With marketing being my major I know that there are basic structures and concepts people in the field go by, but outside of that allows for the creativity. I like to think of myself as a creative person. As a college student now I am very innovative with the resources that I have available to me. For example I am a very picky eater, so something that I do for lunch when eating at the school cafeteria is that I’ll pack my own salad dressing, Nutella, and plastic container of mandarin oranges for my salads. That may not mean anything to most people but I have gotten remarks like, “Oh, that’s a good idea!” A different example that relates more to “real-life situations” is that if something appears to be broken and I feel I have the potential to fix it, I will do what I can to at least put it in better shape than it was. One time

The author of the article shows the reader how marketers try to persuade the consumer to buy the products or items. In the article, the author tries to make the reader feel comforted with his use of strong use of diction. Throughout the article, the author uses words like “sore-footed” “soothes” and “pseudoscience” to describe to

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

The product is at the heart of marketing exchange process. For this example we will take a 3D television , that Apple sells. If the 3D television does not deliver the benefits the customer wanted , or if it does not live up to the customer’s expectations, then this can be very costly for Apple

Products need to be sold, there must have a product market. The concept of the market, according to the definition given by Kolter (1999), products choose what kinds of discourse to describe, which constitute a marketing discourse. This can be divided into two categories, one is the profit-driven marketing mix, the product managers hold the initiative of management discourse; the other one is purpose-driven, having the initiative in hands by the consumers, as a consumer discourse. For instance, the “kids trade” video is based on building a user needing-driven scenario: firstly, it put forward a demand hypothesis, children in the Christmas holidays and the opening months will be very boring, so that they lead to sympathy:

In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.

As Jobber(2012) was claiming, the marketing concept is "Achieving corporate goals by meeting and exceeding customer needs, better than the competition". Marketing is the process of telling a true story in an unforgettable manner. As a consequence, it became an essential tool in the competitive business environment. The main objective is to maximize the company 's profit by showing up with stunning adverts. Bearing in mind the development of technology, "It is well known that markets grow by the reduction of unit prices: this is how the computer became a household necessity", this could not be possible without a good marketing strategy (Kapferer 2012, p.205).

When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

The Marketing Concept The marketing concept has evolved over the last years, marketing reflects to a key approach to doing business. An organisations objective is to make profit, to do this they have to consider the marketing concept, in order to satisfy customers. For an organisation to be successful should divert its attention away from particular products and towards the interest of the customers. Customers changing their needs and wants influence an organisations strategies and plans. Meeting customer’s needs is the main key in marketing.