The Discourse on Disney Princess Culture Essay

Fairy Tales have been around for hundreds of years, but up until recently have never been profited on as they are in today’s modern world. It is impossible to hide from anything Mr. Walt Disney has created, and that is exactly the company’s intentions. One huge area Disney has been excelling is in “Princess Culture” most specifically the focus on pretty pink dresses. For example, in Peggy Orenstein’s article “What’s Wrong with Cinderella?” the author addresses the many different consequences of Disney’s lucrative marketing strategy. The heavy influence of everything princess down to the choice of clothing can have a negative or positive impact on young girl’s minds, while stimulating innocence and purity can also encourage body image issues

Not many companies can influence the childhood development of many Americans like the Walt Disney Company. Disney, named after their founder, began as just an animation studio called The Walt Disney Studios, which the company describes as “the foundation on which The Walt Disney Company was built”. Today, Disney produces various items targeted at children like toys, clothing, and animation (“Company”). In the paper, Images of Animated Others: The Orientalization of Disney’s Cartoon Heroines From The Little Mermaid To The Hunchback of Notre Dame, Celeste Lacroix of the College of Charleston assesses the portrayal of female heroines from Disney animated films that depicts human main characters, examining the sexualization of non-European or the “exotic” others, and brings to light Disney’s strategy to instill an attitude of consumerism in children. Despite my memorable sentiment with Disney animations as a child, I agree with Lacroix’s assertion that Disney impose consumerism onto children, especially with DVD commercials, tie-in products and “apps” on smartphones and tablets.

The Mickey Mouse Monopoly documentary reveals the obscure social messages behind the animated films created by the Disney Company. Although we are conditioned to believe that these movies are pure forms of entertainment, further examination has proved that there are hidden messages concerning gender, race and class that Disney is instilling in the minds of children. The speakers in the documentary argue that Disney is extremely political and hides its ideas behind innocence, magic and fun. When masked by features that are appealing to a younger audience, it is difficult to realize these ideas without taking a closer look.

In Peggy Orenstein’s article, “What's wrong with Cinderella?” she discusses the problems with princesses. The first problem being that princess merchandise is everywhere. Orenstein writes about when she took her daughter to the dentist and once the check-up was over, her daughter got a princess sticker. Princesses are embedded into a child’s everyday life, making a “princess” more of a way of living than a fantasy. To further this point, Orenstein mentions how even now, in a show that is supposed to be about teaching other languages, Dora the Explorer, has turned into Dora finding a fairy tale land where she becomes a princess at the end of her two part movie. This is only the beginning of the issues that are brought to attention in this article.

“Little Girls or Little Women? The Disney Princess Effect” is an article by Stephanie Hanes which touches on the princess phenomenon many young girls are obsessed with. Stephanie Hanes concludes that the Disney Princess craze is linked to self-objectification and the growing sexualization of young girls. Although she provided numerous facts the argument was unsuccessful because it was weak and confusing. Her own personal opinion on why she blamed the Disney Empire for sexualization amongst young girls was rarely voiced. Lastly the main idea of the article gets masked by controversial expert claims that are not linked to the topic.

Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite

Karl Marx and Friedrich Engels stated in Manifesto of the Communist Party that the “bourgeoisie…must nestle everywhere, settle everywhere, establish connections everywhere.” While Marx uses the term bourgeoisie modern societies know this group as the capitalists. The individuals and organizations that constantly seek out the consumer no matter who, what, where, or how old they are. It is in this constant pursuit of the next big money maker that Disney found the “Princess”. With it they have become everything exciting in a young girls life. With the amazing success and profitability of the princess story Disney has cornered the market on what it is to be beautiful and popular as a young girl in our world today. This profitability wouldn’t be so bad if the product was diverse but well over 80 percent of the Disney store in the South Shore Plaza Mall is strictly based on their princess characters. The princess story is not a bad influence until it becomes the only influence. Peggy Orenstein presents this problem perfectly in the New York Times piece What’s Wrong With Cinderella? as she sited the work of Lyn Mikel Brown who argues that it is not that Disney is offering girls the princess but rather that it is all they are offering. From this one minded focus can also come some unintended consequences stemming from the homogeneity of the racial makeup of the product.

Disney makes over $3 billion on their Disney Princess products every year and now have over 25,000 items in their princess collection (Orenstein 2). Disney has played a big role in shaping not only societal viewpoints on what young girls should like, but also what little girls believe they should enjoy as well. Gender stereotypes have been around for a long time, but now with technology advancements, such as media in western society is able to play a bigger than ever role in influencing people’s perspectives. Not only do we see gender roles and stereotypes in television shows, but also in advertisements and in children’s toys. Although many readers of Peggy Orenstein’s “What’s wrong with Cinderella” have argued that the princess culture is corrupting today’s young girls and making them more dependent on men, a closer examination shows that many girls grow out of the princess phase with no negative repercussions and choose whatever passions they want.

For most of society, the word Disney elicits warm feelings: memories of early Saturday mornings with family watching cartoons, family trips to Disney World, or a movie that was so encapsulating it was watched over and over again. Disney achieves a high level of regard from most of society unparalleled by other companies. Penn State education professor, Henry A. Giroux, accompanied by Grace Pollock, argues in his book The Mouse That Roared: Disney and the End of Innocence that society is blinded by Disney’s façade of “childhood innocence” and that Disney’s marketing tactics are far from innocent at all.

Authors James Poniewozik and Peggy Orenstein are both concerned with the increase of princess culture among young girls. Poniewozik’s article “The Princess Paradox” and Orenstein's article “Cinderella and Princess Culture” discuss similar aspects of princess culture that could be potentially harmful to it’s audience. Both Poniewozik and Orenstein take on a feminist perspective in their articles. Specifically, both authors discuss feminist themes in princess culture but Orenstein focuses on toddler to pre-teen aged girls while Poniewozik is more concerned with specifically teenagers.

In our modern society parents want to know who the best role models are for their children; especially parents of young girls. Most girls are introduced to Disney Princesses at a young age, but what most parents don’t know is that not all Disney Princesses are positive role models of modern society. The princesses were amazing role models for their time but since then many opinions have changed on what is expected of women and what is not some; people in society today can argue weather certain qualities that the princesses posses are acceptable for today’s youth. The most famous princesses are the “Original Disney Princesses” :(in chronological order) Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, and Mulan.

perpetuated over the years throughout Disney’s movies. Disney is one of the largest media companies in the world. According to Forbes, the “net worth and market capitalization of Disney Company has been estimated as $103.96 billion in 2013” ("Walt Disney Company Net Worth - Celebrity Net Worth,”). From the premiere of the Steamboat Willie cartoons in 1928 Disney has transformed pop culture as we know it today. This paper is designed to look into four major issues gender identity, gender roles, ethnicity, social class throughout Disney’s Cinderella (1950) and Frozen (2013). I aim to show that in these films can be found a subtle manual for social norms, a supplier of dominant family values. I will assess certain sociological concepts that are represented in these films namely ‘The American Dream’, standardization, pseudo-individualism and the creation of false needs. As a society, the understanding of these issues are instrumental to our being since our identity is often distorted through long term norms, ideals and merits set forth through these animated films.

Cassandra Stover explains in her Journal Damsels and Heroines: The Conundrum of the Post-Feminist Disney Princess, the dramatic shift with Disney princess at the peak of the late 1980s and early 1990s. She explains that the shift can derive from feminist movements and how the change can be directed to the third wave of feminism. She examines the original Disney princesses and decribes them to be more passively aggresive and unindependent, while the new princesses are more independent and brave. The author then explains if the shift from the old to new princesses are actually better, and not just different. Stover analysizes that Disney princesses evolve and are a part of the worlds change on feminism.

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

influences around them. The role models would impart on the young girls the necessary standards to compare themselves to learn their intrinsic worth and fight the opinion that women are inferior to men. Many times they look to the media for such influences. Disney princesses have for decades been the representation little girls see; however, not all of them are positive. The Disney Princess brand is broken down into three generations, or waves. The first generation, including Snow White, Cinderella, and Aurora, perpetuate sexism because they teach young girls that their value lies in their beauty and their relationship with a man. The second wave