The Discussion Board: Part Core Online Learning

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The Discussion Board (DB) Part Core Online Learning Name Institutional Affiliation: The Discussion Board (DB) Part Core Online Learning Locate two export market plans for products similar to EduTot (that is other children's games and toys). The two market plans similar EduTot are those of Mattel and Hasbro, which focus on the product and place. The companies have employed strong marketing teams that ensure the target market is well supplied with toys and children's games. These marketing teams have put emphasis on meeting the needs of individuals, groups of teachers and district schools. In order to market the products, these teams have put focus on conducting educational seminars, focusing on both public and private schools, participating in trade shows as well engaged in direct selling of products to educational institutions (Mulcahy & Oppenheim, 2004). These marketing teams have put focus on serving parents' needs using catalogs, direct mail, and advertisements to be on radio and television in order to market and promote the products. In addition, the teams have collaborated with private tutoring institutions. The above marketing plans have proved to be successful in marketing products from Mattel and Hasbro thus making the companies attain a competitive advantage in the industry (Kaser & Oelkers, 2008). The companies have engaged in the production of toys and games that integrate playing with the process of learning. This strategy aims at stimulating children in

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