The Disney Company : Organizational Culture

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The Walt Disney Company is a diversified multinational entertainment organization with five business sectors encompassing media networks, resorts and parks, studio entertainment, consumer products, and interactive media (The Walt Disney Company, 2014). Starting in 1923 as a simple cartoon studio, The Walt Disney Company has since evolved into a powerful, international, media enterprise employing nearly 180,000 people in over 40 countries (The World’s Most Valuable Brands, n.d.). Walt Disney asserts that their values: innovation, quality, community, storytelling, optimism, and decency, drive their business strategy (Disney Careers, n.d.). The purpose of this analysis is to show the importance of organizational culture through a case study of the Walt Disney Company. Corporate culture consists of organizational values, norms, and beliefs that affect the thoughts and actions of employees. Flamholtz and Randle (2011) state that, “corporate culture is a guide to behavior as well as a way to create expectations with respect to rewards and actions,” (p. 27). Change and innovation represents a fundamental dimension of corporate culture. The current analysis will detail how the Walt Disney Corporation committed to change and innovation through its hiring and training practices and how those practices positively impacted financial performance. In addition, an analysis, evaluation, and recommendations are given on how these changes could be used in a company whose culture fosters
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