The Disney Princess Phenomenon And How It Shapes A Young Girls

According to Stephanie Hanes’ article titled “Little Girls or Little Women? The Disney Princess Effect," she covers the story of Mary Finucane and her daughter, whom she observed and realized that she had changed abruptly from her usual playful self to a serious and more mature looking character despite her young age (509). Later she came to discover that this was because of the effects of the Disney programs that her daughter had begun watching. Hanes covers the issue of young girls growing up in a highly sexualized environment. Her article explains the influence that the media have on sexualizing the environment for kids through the biased images of women on the internet, books and even television. To support her notion, Hanes applies some

Human beings consume media every day. Nostalgically, we remember watching many television shows and movies— some of those were of the Disney variety. Whether you watched or still watch those movies, you are familiar with the catchy songs, funny and memorable scenes. But, if you step out of that box you will also see a lot of the Disney movies, more specifically the Disney’s princesses’ ones, have hidden gender roles and represent the women in a certain way over the course of decades of princesses. The misrepresentation of women by implementing gender roles, which is defined as “how we’re expected to act, speak, dress, groom, and conduct ourselves based upon our assigned sex,” and stereotypes, which is defined as “a widely accepted judgment or bias about a person or group — even though it’s overly simplified and not always accurate,” though subliminal, can be seen in those children’s movies, (Planned Parenthood 2017). Though, there is proof that these princesses have evolved from their damsels-in-distress personas to the independent, ambitious women, and proof that the misrepresentation of women being damsels, who need a man’s help because they are inferior— or they are content with the role of being a cooking, cleaning, house wife, or created as the outcast for being ambitious— still exists, the topic of how Disney presents women is more complex than what it seems.

Many parents/caregivers today may ask themselves if their little girls may be growing up too fast? Are they becoming little women too soon? Stephanie Hanes wrote an interesting and valid article “Little Girls or Little Women? The Disney Princess Effect, “ which argue that many young ladies today in age may be impacted by Disney Princess regarding their life expectations. The author talks about the issues of young girls feeling the necessity to mature sooner rather than at a timely matter.

The effects of the portrayal of the princesses can be positive or negative. Young girls have become more imaginative by watching Disney films. According to Stephanie Hanes (n.p.), “’For 75 years, millions of little girls and their parents around the world have adored and embraced the diverse characters and rich stories featuring our Disney princesses.... [L]ittle girls experience the fantasy and imagination provided by these stories as a normal part of their childhood development’.” Also, children are encouraged to believe and hope. In most Disney movies, the characters convey the message that we can believe in true love (10 DISNEY MOMENTS THAT PROVE LOVE IS ALIVE AND WELL

Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite

In the past, there have been countless princess movies or so-called “Cinderella” films. However, the general message that each one of these movies have given has changed as time has progressed. With this change, expectations placed on the princesses have been modified as well. This change in expectations has been thoroughly discussed by two authors, James Poniewozik and Peggy Orenstein. Poniewozik, a media and television critic for Time magazine, wrote an article entitled “The Princess Paradox” where he discusses this evolution of expectations. As well as him, Orenstein, a contributing writer for the New York Times Magazine, wrote an article with the title of “Cinderella and Princess Culture” where she also discusses the development of the expectations on girls. Even though Poniewozik and Orenstein discuss the evolution of expectations portrayed on girls, Orenstein is able to illuminate the more complex ideas that Poniewozik is attempting to express based on the expectations of girls.

Disney makes over $3 billion on their Disney Princess products every year and now have over 25,000 items in their princess collection (Orenstein 2). Disney has played a big role in shaping not only societal viewpoints on what young girls should like, but also what little girls believe they should enjoy as well. Gender stereotypes have been around for a long time, but now with technology advancements, such as media in western society is able to play a bigger than ever role in influencing people’s perspectives. Not only do we see gender roles and stereotypes in television shows, but also in advertisements and in children’s toys. Although many readers of Peggy Orenstein’s “What’s wrong with Cinderella” have argued that the princess culture is corrupting today’s young girls and making them more dependent on men, a closer examination shows that many girls grow out of the princess phase with no negative repercussions and choose whatever passions they want.

From a young age, princess culture has impacted the lives of numerous people. Some individuals may have spent their childhood in the attire of their favorite Disney princess while they put on their best rendition of the character they admired most. Other children went seemingly unfazed by the phenomenon, as their peers remained spellbound by the magical world of princesses. With Disney’s debut of Snow White and the Seven Dwarfs, princess movies provided the defining factor of the Disney entertainment empire for years to come. From this, fairy tales embarked into a territory that would touch the lives of many in a new way. However, since princess culture has considerably grown, opponents, such as Monika Bartyzel, question if princess

In our modern society parents want to know who the best role models are for their children; especially parents of young girls. Most girls are introduced to Disney Princesses at a young age, but what most parents don’t know is that not all Disney Princesses are positive role models of modern society. The princesses were amazing role models for their time but since then many opinions have changed on what is expected of women and what is not some; people in society today can argue weather certain qualities that the princesses posses are acceptable for today’s youth. The most famous princesses are the “Original Disney Princesses” :(in chronological order) Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, and Mulan.

Snow White, Sleeping Beauty, Cinderella, and Ariel are all names almost every young female can recall. These are just a few of Disney’s most memorable characters, the “Disney princesses” which are idolized by young girls everywhere. These princesses are portrayed to be strong willed, optimistic, and hardworking women who overcome various hardships throughout their life. Talk about being the perfect role models for little girls everywhere- but are they really? Although they may seem to have admirable qualities, by the end of these Disney movies, each princess receives their happy ending with their “prince charming” at their side. This concludes that happiness is obtained only by finding your “prince charming”. A princess’ “happily ever after”, that is repeated in these iconic Disney movies, distorts what true happiness is and could be for girls around the world. This perceived reality promoted by Disney then becomes engraved in our young girls’ minds through ways that are much like propaganda in the political arena. Propaganda is a form of language commonly used to manipulate intended audiences. In Disney’s case, their intended audience consists of young girls around the world. These Disney films display methods of propaganda, such as doublespeak (Lutz) and the two-extremes fallacy (Cross), which result in our young girls believing in a false reality. There needs to be attention brought about this flawed perception of a sole happiness that is continuously depicted by Disney and shared through ways of propaganda, as it is damaging the minds of our young girls- the future contributors of our society.

Cassandra Stover explains in her Journal Damsels and Heroines: The Conundrum of the Post-Feminist Disney Princess, the dramatic shift with Disney princess at the peak of the late 1980s and early 1990s. She explains that the shift can derive from feminist movements and how the change can be directed to the third wave of feminism. She examines the original Disney princesses and decribes them to be more passively aggresive and unindependent, while the new princesses are more independent and brave. The author then explains if the shift from the old to new princesses are actually better, and not just different. Stover analysizes that Disney princesses evolve and are a part of the worlds change on feminism.

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

Walt Disney Animation Studios is a large part in America’s entertainment industry. Reaching children and adults through their many platforms, Disney has been influencing people for over 90 years. These films have played a huge role in the society displays of gender roles. This is seen in the representation in their characters, more importantly females. Culture has been going through changes in the past couple of decades and Disney reflects the changes in society through its characters. Popular culture rises with each of Disney’s films and become well known with their recognizable roles. The Disney Princess line up has been a rising influence since 1937 with Snow White and the Seven Dwarves, and continues to present with the current release of Moana, the most revolutionary Disney Princess as of yet.

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

Disney movies bring a rush of joy, imagination, and excitement within little children whenever Cinderella, Beauty and the Beast and/or Snow White pops up on the screen. The bright colors and exciting story makes them want to watch Disney movies again and again. Their dreams circle around finding their own prince charming and living happily ever after. Disney send lovely messages within their movies implying to never give up on one’s dreams, but if one analyzes these movies on a deeper level a few concepts come into play, misogyny, and patriarchy.