The Disney Studios Industry And Competitive Analysis

4241 WordsDec 16, 201517 Pages
INTERNAL BRIEFING DOCUMENT SUBJECT: The Walt Disney Studios Industry & Competitive Analysis BACKGROUND The Walt Disney Studios was founded by brothers Walt Disney and Roy O. Disney as Disney Brothers Cartoon Studio on October 16th, 1923. Early production focused on short films and several all-animated cartoon series. Disney’s first foray into full-length animated features resulted in the seminal 1934 film Snow White and the Seven Dwarfs. Their first fully live-action film, Treasure Island, released in 1950, marked the inception of what would become Walt Disney Pictures and Walt Disney Studios Motion Pictures. Today, Disney distributes films primarily under the Walt Disney Pictures, Touchstone, Pixar, Marvel and Lucasfilm banners (Disney, 2014). While the Disney brand has diversified to include resorts, theme parks, gaming, merchandise, and broadcast television, Disney’s performance within the film industry perpetuates its notoriety and global success. An analysis of Disney’s position within the studio entertainment industry is paramount to assessing its continued success. GENERAL ENVIRONMENT: PESTE ANALYSIS Political The entertainment industry is “directly related to the development of a modern economy and rising economic productivity” (Owen, 1971). Modern trends lend themselves towards the globalization of markets, and Disney is not shy to this. Many issues that the entertainment industry in general faces involve the legislation of foreign ownership; for example, the
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