The Diversity Audit Project : Starbucks

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The purpose of the diversity audit project is to teach students how to analyze and measure diversity efforts of potential employers and as potential customers. In this globalizing world these skills are more important than ever. Many companies are making changes to diversify their employees and their customer base; this project is focused on investigating one company’s efforts. After this project students can expect to have gained a deeper knowledge of how to measure a company’s level of diversity and analyze its effects on both employees and customers. Many people think that Starbucks is just a company that sells coffee. Beginning our diversity audit, that’s what our group thought as well. As we began our research we uncovered a company that we could not have imagined. Starbucks has embraced diversity, and in many ways, is a trailblazer. Starbucks is involved in a plethora of diversity efforts, both in achieving diversity and managing diversity within their corporation. Starbucks becomes deeply involved in promoting diversity by creating Partner Networks (“Diversity and Inclusion”). A partner is an employee of Starbucks, and Partner Networks are support systems created and supported by Starbucks to help their diverse staff feel included and welcome. Partner networks include Starbucks Access Alliance Partnership, which promotes increased accessibility and use of Starbucks facilities for customers and Partners with disabilities (“Diversity and Inclusion”).

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