The Diversity Of Black Americans

The stereotypical misrepresentations of African-American women and men in popular culture have influenced societal views of Blacks for centuries. The typical stereotypes about Black women range from the smiling, a sexual and often obese Mammy to the promiscuous Jezebel who lures men with her sexual charms. However, the loud, smart mouthed, neck-rolling Black welfare mother is the popular image on reality television. These images portrayed in media and popular culture create powerful ideology about race and gender, which affects daily experiences of Black women in America. With few healthy relationships portrayed in the media, Black women are left to make decisions based on the options

Across the nation, millions of Americans of all races turn on the television or open a newspaper and are bombarded with images of well dressed, articulate, attractive black people advertising different products and representing respected companies. The population of black professionals in all arenas of work has risen to the point where seeing a black physician, attorney, or a college professor are becoming more a common sight. More and more black people are holding positions of respect and authority throughout America today, such as Barack Obama, Colin Powell, Condelezza Rice and many other prominent black executives. As a result of their apparent success, these black people are seen as role models for many Americans, despite their race.

Black men are underrepresented in the media. For example: As “talking heads” in the news, technology users in commercials, users of luxury items in ads, and well-developed characters in games and shows.

When you look at the amount of African American stars on television, it is easy to tell that stereotypes of African Americans are being portrayed negatively. Since the 1960s, black television has thrived in many different ways. From “Different Matters” to “Insecure”, African Americans have tried to get rid of this stigma. African Americans are constantly shown as. However, with the increase of representation comes an increase in misrepresentation. The amount of discrimination has risen exponentially in the United States. This is due to the increased hatred and miscommunication of black struggle and black problems in the world, causing an inhumane belief and standard of regular African Americans in the world.

​The primary step for this solution requires securing the services of a reputable and professional marketing and advertising firm that will develop the awareness campaign, which will be distributed on billboards, bus stops, and other public spaces that accept visual advertising. An awareness campaign must first identify its target audience and related interests, needs , education,beliefs,biases, and behaviors that will influence reception of the message. A socioeconomic demographic evaluation of African-american women, particularly those in the working and lower classes , will be conducted. A survey of a smaple population in the target population should gauge attitudes

U.S. media is dedicated to the sale by advertising. The more targeted consumer advertising in the media is still the white consumer. Largely positive media representation of current blacks is welcomed by most white consumers, but the reason is. Incompatible with respect to how many white viewers respond to these representations, regardless of the content of the program impact. Positive representations of many blacks in the media are marketable because they assert it as non - racist and many white negative consumer attitudes toward blacks.

The stereotypical misrepresentations of African-American women and men in popular culture have influenced societal views of Blacks for centuries. The typical stereotypes about Black women range from the smiling, asexual and often obese Mammy to the promiscuous Jezebel who lures men with her sexual charms. However, the loud, smart mouthed, neck-rolling Black welfare mother is the popular image on reality television. The typical stereotype about Black men is the violent, misogynistic thug, and the ever-enduring pimp. These images portrayed in media and popular culture createpowerful ideology about race and gender, which affects daily experiences of Black women in America. With few healthy relationships portrayed in the media, Black women

Cross’ book Shades of black: diversity in African-American identity (1991) depicts a perceived metamorphous of black identity through five stages of development—his ideologies are now termed as the Nigrescence theory. In simple terms, this philosophy refers to the process of becoming Black. It also demonstrates daily struggles that the black community may have in developing a healthy personal identity. Over the years, many authors attempt to define what the word black means. Eventually, many came to begin using the politically acceptable term widely applied today to regard black people; that word is known as Negroes. As different historical events occurred, one being the black power revolution on the 1970’s the experience called for a fresh definition of the term negro. Blacks or Africans in America began to be more conscious of their identity and more aware of the differences separating them. This is the experience that Cross (1971) illustrates and is primarily referenced in his five-stage progress including: pre-encounter, encounter, immersion/emersion, internalization, and internalization-commitment. This book highlights some very vital topics relating to mental health, which has been carefully disregarded by other researchers. Nonetheless, it has strong affiliations to the black experience and can positively explain a more normal psychological behavior through logical and very thought provoking

    The effects of television advertising may not look grave, but because of the subtlety of these effects, consumers just don't know that their mind is already absorbing it. The way that big time television networks portray these women has to stop. The loud, smart mouthed, neck-rolling black mother is a popular image on reality television. These shows are widely known to reinforce the mainstream urban culture of modern society. Across the board, women comprised 42% of character or personalities on television, while men comprised of 58%. While women as a whole make up 42% of television, black women make up a mere 21% of that, this is not a very large representation. To make matters even worse, the amount of representation that black women receive isn't shown in a positive

"You're one of the clean black people, so my grandma says it's OK if I play with you," my childhood friend said to me. What did that mean, "clean black people?" Are some of us dirty? I knew her comment was an insult, but my 7-year-old mind tied itself into knots trying to figure out a response. I had none. I just said "Oh" and we started playing with my Barbies."

The different types of media we have in our present generation are dominant platforms. These different types of platforms, whether it is social media, movies, or reality television impact everyone’s life in some way. For almost thirty years, reality has been immensely popular. The unrealistic stereotypes that emerge from reality television have been feeding false portrayals of what life really is into people’s minds. Reality television presents an unrealistic portrait of the lives of African Americans leading to an increase in public stereotypes of African Americans.

The way entertainment in the media portrays us has greatly affected how others identify us. Movies and shows like; Madea’s family Reunion, Bringing down the House, Love and Hip Hop, and Basketball Wives all portray us in a degrading way. People sometimes find it comical of course, but the fact that it is comical does not justify it being debasing. This image of us has evolved from things in the media, and its’ power to shape people’s idea of us. We as a race must stop living up to our stereotypes. As soon as we take action in not succumbing to our own stereotype, people will not think we are “Ghetto” or any other undignified term they think of us; therefore in the media we won’t be perceived in that way. As Colin Powell once said, “Fit no stereotypes. Don't chase the latest management fads. The situation dictates which approach best accomplishes the team's mission.” Although African American stereotyping is prevalent in the media now because of its’ entertaining quality; it perpetuates a cycle of harmful stereotypes. As long as this cycle continues, our culture will always be illustrated negatively.

Who are we? What defines us? In America, we are defined by our class, what we do and most importantly – how we look. Since the birth of our nation, a notion of “race” has been rooted to our core personas. In fact it can enforce stereotypes of class and careers. It is evident that Black Americans are un-proportionally living in poverty and without easy access to achievement. This harsh reality is not helped by our media-driven society. In a world so heavily integrated with mass media hysteria, we scroll past posts that can have the countering effects of degradation or empowerment through our identities. While movements of Black Power can be painted through media, it also not hard to see the difference between the ways in which Black Americans are manipulated within the lens of media. They are portrayed as fitting a certain stereotype – uneducated, violent and intriguingly exotic. For example, while women in general face the enemy of “sex sells”, black women have this experience intensified. These women are portrayed as exotic sexual beings. They are objectified and degraded with the intent of women of color being seen as sexually gratifying, but nothing more. The parallels to the mindset one hundred years ago is uncanny – black women, black men and black children are seen as objects to appropriate and use for the media’s benefit. We can see this through our some of our “greatest” stars. Miley Cyrus, the Kardashians and even Justin Timberlake have taken a culture and twisted

The African americans culture is attached in a sense to the media’s image of drugs, money and comfort. African americans purchase and have a comfort in Market morality. African americans are comfortable with what the media offers on television and in stores. The black America patterns their lives after Market morality because they purchase the items that celebrity’s sale. Celebrities are praised as being positive role models, but some are not positive role models.

Cynthia Perkins-Roberts, vice president of diversity marketing and business development for the Cabletelevision Advertising Bureau, explained that the time periods have changed, when she was was asked whether brands are cautious when addressing black consumers. Perkins-Roberts said, “That may have been the case several years ago, but now there are too many examples of brands that have marketed to the segment successfully and reaped benefits for their efforts.” She added that, “Marketers who lack familiarity with the segment can align with talented agencies, researchers and consultants that can help them connect their brands with the black consumer.” In fact, such a viewpoint experienced by marketers is created by media. Lieb, the author of