The E Cargo Bike

2551 Words11 Pages
Once the overall market has been determined, the next step is to segment the market. I would begin with a geographic segmentation characteristic, focusing on individuals living in urban areas. The e-cargo bike has extensive storage, and the ability to use the motor makes it easy to tow large loads without having to rely completely on manual peddling. This makes it a great alternative to using a car in large cities. Parking can be very expensive and inconvenient, so the e-cargo bike could also save people a great deal of money, while offering the convenience of skipping the traffic. Not only can the bike tow physical cargo, it can also be used to tow children, as kids bike seats can be attached to the back. Making it a great option for parents who were not ready to give up city life and move to suburbia. The second segmentation characteristic I would focus on is psychographic, narrowing in on individuals who are very conscious of their environmental footprint. The Pedego Stretch e-cargo bike uses a rechargeable lithium battery with Samsung cells. Not only is this a long lasting battery, it is a much more environmentally friendly option than burning fuel and releasing the exhaust into the air when driving a car. The battery should last between 2-4 years and offers a 3 year warranty, which is not only environmentally friendly, but also economical. You will not be putting a battery into a landfill each year, further reducing your carbon footprint. Another
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