The E Commerce Industry : Market Overview

2871 Words May 15th, 2015 12 Pages
The E – Commerce Industry

Global Business Operations

MIB London – Jules Ketterlin
Market Overview 3
Key data about the online retail market 3
A fast-growing but fragmented market 3
Market Environment 4
PESTEL Analysis 4
Political 4
Economical 4
Social 4
Technological 4
Environmental 5
Legal 5
Competitive Rivalry 5
Amazon 6
Presentation 6
Key figures 6
Corporate strategy and challenges 7
Strengthen online business through Amazon Marketplace 7
Expansion of Amazon Web Services 7
Foray into mobile hardware and e-book market: Amazon Kindle 7
Financial indicators 7
Recommendations 8
Alibaba Group 8
Presentation 8
Key figures 8
Corporate strategy and challenges 9
Leverage the strength of a complete ecosystem 9
Make Alipay a leading global online payment platform 9
Recommendations 9
References 10
Appendix 11
Appendix 1 11 11
Appendix 2 12 12 13
Appendix 3 13
Appendix 4 14 Market Overview
Key data about the online retail market In 2013, online retail spending are estimated to reach $1.3bn, up 19.2% in 2012. In this global market, Asia accounts for 33% of the market, followed successively by North America with 31.5% and Western Europe with 25.7%. On average, online retail spending grew by 21% a year between 2011 and 2013, with the main growth being located in the Middle East with 37% average growth and the Asia-Pacific region with 32%.
When it comes to internet penetration, which means the percentage of a given population with internet access, its average rate…

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