The E Commerce Industry : Market Overview

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The E – Commerce Industry Global Business Operations MIB London – Jules Ketterlin Market Overview 3 Key data about the online retail market 3 A fast-growing but fragmented market 3 Market Environment 4 PESTEL Analysis 4 Political 4 Economical 4 Social 4 Technological 4 Environmental 5 Legal 5 Competitive Rivalry 5 Amazon 6 Presentation 6 Key figures 6 Corporate strategy and challenges 7 Strengthen online business through Amazon Marketplace 7 Expansion of Amazon Web Services 7 Foray into mobile hardware and e-book market: Amazon Kindle 7 Financial indicators 7 Recommendations 8 Alibaba Group 8 Presentation 8 Key figures 8 Corporate strategy and challenges 9 Leverage the strength of a complete ecosystem 9 Make Alipay a leading global online payment platform 9 Recommendations 9 References 10 Appendix 11 Appendix 1 11 11 Appendix 2 12 12 13 Appendix 3 13 Appendix 4 14 Market Overview Key data about the online retail market In 2013, online retail spending are estimated to reach $1.3bn, up 19.2% in 2012. In this global market, Asia accounts for 33% of the market, followed successively by North America with 31.5% and Western Europe with 25.7%. On average, online retail spending grew by 21% a year between 2011 and 2013, with the main growth being located in the Middle East with 37% average growth and the Asia-Pacific region with 32%. When it comes to internet penetration, which means the percentage of a given population with internet access, its average rate
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