The Economic Forces Driving A Multinational Corporation

This case study is the story of Coca-Cola, its history and the report about one of the most fascinating stories about the company this is still regarded by many as a mysterious case: “the introduction of the new Coke”.

Coca Cola was made by an Atlantan Pharmacist Dr. John S. Pemberton in 1886 in Atlanta, Georgia. He wanted to create the best soft drink for soda fountains. Coca Cola’s headquarters is in Atlanta, Georgia the product can be found anywhere in the world. A candy store worker took a trip to Atlanta for ideas of product to sell and found Coca Cola getting sold then he started to sell it with Coca Cola's permission. After that it started to diffused into other cultures from visitors seeing the product and told many other people about it.

Coca-Cola is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company, which is in the United States since March 27, 1944). It is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries.. Originally proposed as a patent

Firstly we start with the sociological or also known as demography. This is the study of human population from many perspective such as race, ethnicity, gender and many other. For Coca Cola to serve in different country require a many marketing research to be done. Coca Cola currently serves in 6 different region which is the North America, Latin America, Europe Eurasia, Africa, and Asia Pacific. Different country has different type of demand for Coca Cola. As consumer now become more health conscious, they have started to develop product such as coke light, coke zero which contain zero sugar content. This is a reactive approach taken by Coca Cola to adapt to the ever changing environment in order to stay competitive in the industry.

Coca-Cola was created in Atlanta Georgia by Dr. John Pemberton. He came across the idea when he had came back from fighting in the Civil War. He wanted something that would bring him commercial success. He first started selling his product at pharmacies and did not do so well in his first year of sales. This didn’t stop him to continue with selling his soft drink that later turned into a huge company.

John Pemberton invented Coca-Cola in 1886 in Atlanta Georgia selling only nine bottles a day. Today Coca-Cola is one of the largest distributor and marketer of non-alcoholic beverage company’s in the world. It’s everywhere. Coca-Cola has 900 plants around the world and approximately 123,000 employees worldwide with its product being sold to 200 countries. It has hundreds of brands and thousands of products sold worldwide. Coca- Cola has one of the most sophisticated and persistent production and distribution systems in the world. It markets its product affordably in restaurants, stores, vending machines; concession stands, sporting events and etc. They also sell apparel with there logos on them to promote their brands and products. With a brand so large and successful it has several

Founded by John S. Pemberton in Antlanta, Georgia, United States, the Coca-Cola Company had created a great impact in the world history. By manufacturing carbonated drinks and drinking water, the company had secured partnerships with different bottling operations around the globe, mostly from Latin America and Asia, having the Coca-Cola FEMSA, Inc. as one of their largest franchise partners. In 1912, it had expanded its business in Asia, for the first time, by starting a bottling industry in the Philippines (Chong, 2013).

“Coca Cola, a company formed by John Stith Pemberton, a pharmacist, is an American multi-national company, which was started in 1886, and headquartered in Atlanta, Georgia.” [Coca-Cola]”The company has over 130,600 employees working across more than 200 countries.”[Sharon Bailey]

Throughout this paper The Coca-Cola Company and its history will be discussed. The first part of this paper is about who discovered The Coca-Cola Company and how is was discovered. The second portion of this paper gets into depth about the company’s history, it also covers the rise and fall of the company, and the in-betweens. It will go through the years of 1893-1904, the years of 1905-1918 and the 1980s.The third portion of this paper will discuss the five major kinds of drivers of globalization for the company. The fourth part of the paper will be Coca-Cola today, in the 128 years of success and failure of Coca-Cola, it is still going strong. This paper will end with an overview of the entire paper and the conclusion of the company’s history and all of the in between.

This introduced large scale bottling 5 years later in 1899 when Benjamin Thomas, Joseph Whitehead and John Lupton, 3 entrepreneurs from Chattanooga, Tennessee got exclusive rights to bottle and sell Coca‑Cola. They purchased the bottling rights from Asa Candler for just $1 and developed what became Coca‑Cola worldwide bottling system. (http://www.worldofcoca-cola.com/plan-your-visit/)

The Coca-cola's company is an American multinational beverage company that was founded in 1892.  His headquarters are based in Atlanta, in Georgia, USA. In 2012, it became the 3rd agri-food worlwide's industy behind Pepsi and Nestle,refering to the turnover. The Chairmann is Muhtar Kent and the CEO is James Quincey. It existed thanks to its legendary drink, the "Coca-Cola", an original drink that became famous after World War II and became the Americanism symbol. The soda created in 1887  was invented by the Pharmacist Pemberton. The first formula of the coca-cola was based on alcohol, and the kola nut as a substitute of being addicted to morphine but it was then modified without the alcohol. The coca cola then became in 1890 the first drink the most popular of the US. His official and historic concurrent on the american market and worldwide is Pepsi. Coca cola starts to grow and acquire himself other brands such as Minute Maid, or Fanta and associates himself with many sportives events and invest in many other industries all over the world such as Aujan Industries Company from the Middle-East, and in some other bottling companies (Japan,Chili,etc). In 2013, Coke’s products was selling in about more than 200 countries in the world with an average of 1.8 billion consumers drinking the company’s beverage every day.

Discovering how the Coca-Cola Company manages the production and chain supply system around the world gives me much pleasure as I research for this paper. My hope as I

Coca-Cola Inc. is a global leader in the beverage industry. The history of the company began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. The name Coca-Cola refers to two of its original ingredients: kola nuts, a source of caffeine, and coca leaves. Later on Dr. John S. Pemberton took his created flavored syrup to his neighborhood pharmacy and mixed it with carbonated water. Those who sampled it deemed the drink “excellent”. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today (Worldofcoca-cola.com). Although Coca-Cola Inc.’s headquarters are in Atlanta, Georgia, the company’s operational reach encompasses over 200 countries worldwide across six operating regions: Eurasia, Africa, Europe, Latin America, North America, and Pacific (Coca-colacompany.com). We can say that Coca-Cola is available in every country, including Cuba and North Korea (through the grey market). Today the company produces more than 300 beverage brands and over 1.08 billion drinks are consumed per day around the world.

The famous Coca-Cola soda Industry founded and developed in 1880’s by John Pemberton in America. The company has rapidly grown and spread all over the world. Currently the coke company has been founded in 200 countries and over 84000 suppliers. Despite the great expansion, the company has been facing challenges in global market, where the products are said not to be nutritional.

bypasses bottlers and is responsible for the manufacture and sale of fountain syrups directly to