The Effect Of Advertising On Society

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Unfortunately, advertising is sending our country into a quick downward spiral, doing an immense amount of harm and little good. Companies pay millions of dollars each year, in hopes to successfully pull the wool over our eyes and get their product sold. The dishonesty is leaving the citizens of this country with nothing to gain. The biggest problem with advertising is that the majority of it is alarmingly misleading. Advertisements convey an unrealistic view of a particular product. Companies go to extraordinary lengths to persuade consumers to indulge in unnecessary luxuries. Once again, the consumer falls victim to their tricks and

Moreover, as Richins (1991) reports, women always make social comparisons between the advertising models and themselves. As a result, advertising images create negative affect and increases women’s dissatisfaction with their own appearance. Since those images are edited through the consistent usage of digital technology, these idealized images do not portray women in a healthy manner. Indeed, these enhanced images would give these young girls the impression that they need to be ‘perfect’, just like these ‘fake’ images. According to Reist in ABC’s Gruen Session (2010), ‘young women get the message that they need to be thin, hot and sexy just to be acceptable’ in this society. Therefore, by generating the wrong perception of real beauty, the responsibility is pushed to the marketers, as they portray women with this stereotypical body type as acceptable. In addition, as the brand, Dove’s tagline in its advertisement - What happened to the ‘real beauty’? (Reist, 2010), marketers need not market their products in manners portraying women as airheads. Consequently, marketers gave most consumers viewing the advertisement, the wrong impression that

to represent that, that I felt like a doll for so long.” Said Cara Delevingne, supermodel.

“There is no doubt that advertisements are everywhere, in fact the average woman sees about 400 to 600 advertisements per day” (HealthyPlace.com). The stereotypical woman in today’s society is at home and taking care of the children, looking young and appealing to the man’s eye, and is seen as a movie star. The stereotypical women in advertisements today have sex appeal and are centered upon the notion that women must maintain a social standard to be accepted by society. The sex appeal does not promote a lifestyle that is in the best interest of all women. However, these ideals

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

Nine hundred sixty three million dollars was spent this year by McDonalds on advertising. This is up 8 percent from last year. The sad truth is that the number of fast-food ads produced each year is increasing, as well as the percentage of obese people in the United States. Advertisements of high in sugar and calorie foods are almost directly related to obesity within America. There needs to be a stop to this epidemic. Companies spend vast amounts of money to put out an enormous amount of ads. Many of which are viewed by children ages 2-11. On average children in the US see about 253 McDonald’s ads a year. One might see common fast-food ads on TV, billboards, or just about anywhere else in the media. Advertising is a growing market and it is expanding all the time. There is no way to can cut them out of your life.

"The American Dream" is all about being free and independent. Having your own home, making your own decisions,even being a bussiness owner/ entrepeneur. Being educated. Are we really free and making our own choices?

It might not be too farfetched to think that on any given day consumers are persistently targeted by companies striving to get their business. A company’s persistence to get consumers in the door and to purchase their product and brand, typically comes in the form of advertising. Companies have the ability to utilize many forms of advertising to reach consumers such as, television ads, social media, billboards, instore displays, newspapers, magazines, etc. Advertising can be significant aspect for a company as James Kelly points out, “First and foremost, it tells prospective clients we’re here, and keeps our name fresh in their minds. It can help drive a company’s growth, overall brand strength and resilience.” (Kelly, 2010, para. 7). Essentially, advertising can almost be viewed as a form of communication; a company is conveying a message to consumers about who they are and what they have to offer and if communicated adequately it has the ability to result in financial gain. Seems to sound simple enough, however, in reality although advertising can have a positive impact on a company, if it is not done appropriately it can have the complete opposite effect. Not only can this potential negative impact happen to companies that are strictly advertising in the U.S., but even more so when a company is advertising abroad. A company that is attempting to establish themselves internationally should heavily scrutinize their advertising strategy and ensure that there is an adequate

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

media by way of advertising. The price a consumer may have to pay to receive

We, the human race, are driven on instincts and senses. Whether it is the smell of a sizzling hamburger being charred over the grill or the sounds of hysterical screaming, we are programed to feel certain ways about different things. I think that is what is so powerful about advertisements. If the company is able to make their audience feel the way they want, the customer is pretty much sold. It doesn’t matter what the product is, if the advertisement is able to capture the attention of the customer, them they have already won. The fact that the advertisement got the attention of the customer shows that it is already working. Take smoking for example, the majority of people will agree that smoking is a gross and dangerous habit. It causes many health concerns like lung cancer, COPD, coronary heart disease, respiratory disease, and an increased risk of stroke to just name a few. Well if smoking is so bad, then why do people do it? It all starts with the advertising.

Advertisements are capable of persuading people into a particular view—such as setting standards of female beauty. Advertising is a

Society is constantly being exposed to loads of information through advertisements, but not many people stop to think of the effects of such exposure. Consumer’s lack of regard for the information thrown at them is a gateway for shady corporations to poison innocent minds. Society has an unknown poison- advertisement. Massive corporations get away with influencing the minds of unsuspecting masses by merely stating that advertisements from their company simply inform the public. Advertising can have both positive and negative effects on society, such as providing information to the general public or controlling consumers, but the most important effect is it promotes democracy’s basic principle; any individual or institution has the right to