The Effect Of Advertising Weight On Sales Of A Product

We put $500,000 towards television advertising, and $700,000 towards magazine advertising. We assumed that newspaper advertising was unnecessary and less effective opposed to television and magazine advertising. Next, we decreased public relations expenditure from $500,000 to $320,000. Like advertising, we put more money towards magazines and television than newspaper. In television, we spent $125,000 and $195,000 in magazines. By following the scenario information, our company believed it was best to spend our money according to the suggestions and preferences that were stated in order to meet market demand.

Thus, the firm should sale 44,461.54 kg at retail price of 6.85 to achieve the same profit impact as selling 30 tons at retail price of 8.20.

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

Exhibit 4: Ad Revenue Calculator TV HH Average Rating Average Viewers (thousands) Average CPM1 Average Revenue/Ad Minute2 Ad Minutes/Week Weeks/Year Ad Revenue/Year Incremental Programming Expense

the amount of advertising (measured in units) in two different media, television (x) and magazines (y):

The sales budget is prepared by multiplying the expected unit sales volume for each product by its anticipated unit-selling price. As reflected in Exhibit A noted below and included in the overall Peyton Approved budget worksheet included in Appendix A, Peyton Approved expects sales volume to be 18000, 22000 and 20000 units in the month of July, August and September respectively. The budgeted sales in August exceeded July's sales units by 4000 units, however, sales declined in September by 2000 units from August. Peyten Approved budgeted sales price per units for the quarter was based on a sales price of $18 per unit. Thus, budgeted total dollars per month are

Total Sales Dollars (for covering each incremental dollar of advertising) = Absolute increase in dollar sales / Advertising expense = $500,000 / $150,000 = $3.33

In the passage above the author suggests that advertising on local radio station halped The Cumquat Café increased by 10 percent over last year’s totals. But the authour’s argumentn based on weak assumption and can be easily refuted.

The message conveyed through the advertising appeals influences the purchasing decisions of consumers. In this case, the advertisement was aired by Carl’s Jr fast food restaurant to advertise their new “all natural burger”. It was aired during the Super bowl because majority of the audience, men and woman, are watching the game. And it makes it easy for them to put their product out because most people that watch the Super bowl just watch the commercials.

If you think excessive advertising is harmless and affects no one, sadly, you are absolutely wrong. Advertising has many problems and negative effects on people and you are right to be annoyed by the waves of ads you are attacked by everyday. The problem I chose to explain is advertising targeting teens & tweens, this affects people by draining them of money, priorities, and even their social obligations. However, you can solve this problem by educating yourself and being aware of all of the marketing techniques and ads that you, not just kids, are deluged with daily.

We see advertisements every day. They are everywhere. Advertisements like to tell consumers what to get and which is the best, saying that with this product it you will be happy and satisfied. Consumers probably believe that they have their own preferences, but, what they believe is them choosing what to buy and have, advertisements are subconsciously swaying them one way or another. Big advertising companies makes people believe that one drink differs from the other or that one burger is better than the competitor. According to ‘The Brain: Marketing to your mind’ by Alice park. Alice brings up very good claims on how advertising effects our brains; claiming that advertisements tap into our emotions to sell and claims that these advertisements even trick many into that a brand image correlates to satisfaction eventually creating brand loyalty just from seeing commercials.

An industry that is growing and becoming more common around the globe is the advertising industry. As this industry grows however there are insecurities and they are tracking people’s actions online and gaining an abundance of information on people. In-game advertisements appear on free games or applications that the user has on their phones and a valid solution to this problem is in-game rewards. The advertisement industry gets bigger each day and in-game advertisements are getting more adaptive to the user’s preferences. Many developers are making it their mission to give equal advantage to the user to earn some in-game rewards for watching their advertisement while they play their favorite game on

sales volume ⎞ ⎛ unit variable sales volume ⎞ ⎛ unit fixed ⎜ ⎟ −⎜ ⎟ − ⎜ sales price × ⎟ ⎜ expense × ⎟ expenses = 0 in units ⎠ ⎝ in units ⎠ ⎝

The aim of this literary review is to look over the knowledge and ideas that have been established on the topic of what makes advertising effective, and to discuss their strengths and weaknesses, using a critical approach of it.

RESEARCH OBJECTIVES A) Primary Objective   To understand & measure the impact of advertising in the market. To measure the