The Effect Of Body Image On Women 's Self Perceptions And Feelings About Body Satisfaction And Physical Appearance

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Body image is a major concern in women’s self-perceptions and feelings about body satisfaction and physical appearance. Individuals are at higher risk to experience negative body image issues if they hold beliefs and cognitions about their physical appearance, regardless of body mass (Butters & Cash, 1987). Over weight and appearance related issues often surfaces early in females ' development, and continues throughout their lifespan. The importance of physical appearance is emphasized and reinforced early in most girls ' development. Often times, body image becomes a problem when females go through puberty (Striegel-Moore & Franko, 2002). In addition, most girls who express a desire to be thinner are within the normal weight range for females their age (Striegel-Moore et all). Concerns with the development of disordered eating is of high importance due to the fact that body dissatisfaction can lead to anorexia nervosa and bulimia nervosa. There has been a increasing number of women who have reported disturbed body image and engaged in dieting. there has been a significant level of concern about the increasing incidence of eating disorders and this is a major concern in America (Polivy & Herman, 2002). The media is a form of mass communication that has a great effect on the values, beliefs and actions of many human beings around the world. Whether there is information coming from different sources of media such as ads, commercials, or magazines, all types of media

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