The Effect Of Brand Image On ACC Concrete Mix

Customer perception of a brand is based on how the company positions its brand in the marketing to generate that impression in their minds. This positioning is based on the company’s market position and its competitors’ positions.

The characterization of the firm’s products and the brand is important for the firm to have a clear brands-product matrix. This is a graphical representation of the product and the brand of the firm. Such a matrix is very useful in assisting in marketing as it helps in the understanding of the brand lines as well as help in

A brand is a portfolio of qualities associated with a name, which in turn invokes certain images to individuals and hold values beyond the benefits of a product (Iacobucci, 2018). Brand association occurs when customers make a cognitive or emotional association with a particular brand. For instance, when a customer sees a certain color, symbol, logo, or name they automatically can make a connection to a particular brand. Brands start with a name that conveys information, suggest their benefits, or can even be named after their founders (Iacobucci, 2018). In the marketing perspective marketers can control the brand which they are marketing by using catching logos, colors, slogans, or even the products shape and appearance. In marketing a marketer can control the message they are trying to convey but cannot really have control over an individual’s association with that particular brand. Once a customer has an association with a particular brand they may favor the brand based on a past experience or even that individual’s sense of style or they may dislike a brand because of an association they

Introduction : To determine the strength, maximum load can be applied and workability of concrete mixture.

Customer’s perception about the particular product is defined as a brand image. In recent days, building a strong brand has been proved to bring financial rewards to organization and becomes a top priority. It is regarded as hard core of any products and services, from small fruit juice shop to multinational organizations. The food manufacturing companies

The brand must be distinct and stand out in ways that relevance to consumers’ needs so as to be chosen by the consumers among thousands of brands in the market. However, before consumers respond to the brand’s communication efforts, the brand must be understood and understood correctly. That familiarity leads to a strong, positive consumer-brand connection.

A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputation is lost. Brands are created through various different aspects such as their visuals, tone of voice, advertising, actions and reputation. The combination of these will leave their consumers with long lasting emotions and perceptions of a particular brand and will effect whether they support a business or not and whether they would favour or avoid it. When a brand looses their image it can cost a lot of money and time to rebrand to prevent complete failure of the product or service.

An important tool in marketing, to a successful product, is its company brand name. Today the impact on branding a product has greatly increased the interest of the researchers and the academics. A brand name of a product arouses emotion, memories and a close relationship with the customer. On the other hand, global branding has a greater impact on the customers throughout the world. When it comes to globalization, the growing and expanding of a business solely depends on the brand of the product.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Having a branded product increases the volume of sales. However, brands also need to have a lasting impression on the clients in order to be appealing.

Most of the time consumer uses the preference of their five senses and sometimes retrieving information from their past purchase. Notice that in any of those ways, packaging has the impact. The role of packaging has increasingly raised its bar to one of those significant tools for marketer’s to attract consumers. Packaging acts as a silent communicator, salesman and outfit for the product. Some products wear more expensive outfits than others depending on what marketers is trying to emphasize for their target audience. Orth, Campana, and Malkewitz (2010) stated that designing packaging is an essential part in anticipating a brand image. Sometimes it is designed to carry an impression of being a high quality product while some other time it may design to signify that the price is affordable Orth et al., 2010; Ahmad, Billoo; Lakhan (2012). Consumer’s first impression when encountering product is crucial. It can upgrade or damage the brand. Abrams, E. (2010) stated in “Brand Identity meets Economics of Scales,” that everything seem on the store’s shelf designate the first impression of the brand to consumer. The major cause of success of both brand identity and economics of scales is the brand itself

much influenced by the brand name of the cars. There are too many brands of car which tend to give more choices to the customers to choose from. Brand recognition is the area to which a brand is accepted for stated brand choice factors. The technique used to analyze brand choice factors is factor analysis. It focused on brand choice factors of respondents. Major variables that determine the brand selection are presented for further factor analysis and ANOVA is used in order to analyses the factors For that, first correlation matrix is formed to find the appropriateness of factor model by checking whether such correlated variables exists or not. The 14 variables/factors used (In first row) in the correlation matrix are represented by the

Customers can make different judgements as regards a brand. Customers put together imagery and the different brand performance to make the judgement (Lane Keller, 2011).

The influence of the WH brand of the visitors’ choice is considered a consequence of the brand awareness, because the customers depict a set of associations in their mind about the brand affects his judgment or the purchasing decision process (Keller, 1993; Aaker, 1991). Due to that fact, measuring the accreditation of the WH brand with the visitors’ decision is relatively investigating together with the brand awareness (King, 2011; Phosikham, 2010; Yen and Morison, 2008; Marcotte and Bouredeau, 2006; Hergesell, 2006).

Nowadays, we talk much about high performance concrete. It has higher strength, better durability and elasticity. Although high strength concrete is often considered as relatively new material, its development has been gradually taking place over many years.