The Effect Of Color On Your Thinking, Choice, Memory, Learning And Cognitive Recognition Essay

I am writing my critical reaction journal based on my readings in regards to a two writings titled, “Seeing More Than Black and White” by Elizabeth Martinez (1998) in “Race, Class, and Gender: An Anthology,” [edited by] Margaret L Andersen; Patricia Hill Collins, 2013, (8th Edition ed., pp. 85-90) and “Color-Blind Privilege” by Charles A. Gallagher (2003) in “Race, Class, and Gender: An Anthology,” [edited by] Margaret L Andersen; Patricia Hill Collins, 2013, (8th Edition ed., pp. 91-95).

As it becomes evident from the above tenets, critical race theory was developed and centered on issues of race and racism that are embedded in American society. Alternatively, other scholars situate CRT within four tenets: (1) racism is normal, (2) interest convergence, (3) historical context, and (4) narrative (Taylor, 2009).

This course is interesting thus far. I enjoyed my first assignment about Color Consciousness, the video put things in perspective for me on how words can affect someone. I am slowly finding more information on Pacific islanders for my course assignment, very interesting to say the least. I'm also learning that racism is not just between two ethnicity's it can be within the same group of people. Although some may say they have no discrimination towards someone that appears different from themselves what they don't realize is that people say prejudice things without knowing what theyv've said is taken in a different way from someone else. There will always be discrimination and prejudice, found in the world I think that this class alone, could

According to psychology, blue acts as the friendly and genuine color. Blue describes my more reserved and peaceful half. Blue can also be advertised as an authoritative color, but at the same time, honest and sincere. Much like myself, I may have an authoritative opinion, but I always try to react truthful towards the situation and sincere of my position. Contrary to the edgier side of blue, it can serve as a display of reservedness and reliability.

The question we hope to answer is How do colors affect the way people view or judge others. The purpose of this experiment was to determine if colors affect the way people judge or view others. There are many factors that may affect this experiment. My lab partner for this experiment is Niamh McDonnell. We hypothesized that colors will indeed affect the way people view others. The part of the brain that helps us understand colors and allows us to have emotions is the frontal lobe. The frontal lobe controls the way we feel or recognize colors. The study we have done shows the way average humans can manipulate the way people see colors.We conducted this experiment May 1, 2016. Make sure to have parental guidance while conducting this experiment.

The biological processes of colour perception which happen in the brain are innate and contribute towards the way in which individuals view colour. Cones and rods work together in order to create the colour that is perceived. The psychological processes are related to the way each individual person perceives colour, and thus may be different to the next. Colour perception is different for everyone, something that is light blue to one person, may be light green to another person. Both the biological and psychological processes work together. A range of processes will be discussed throughout this essay and will demonstrate differences in the

Colour matters in both commercial, and residential environments, which it can increase productivity, improve mood, make rooms seem smaller or bigger, promote socialisation, reduce the effect of glare and low light, boost, and energy, it can reduce negative attitudes.

How do colors really affect us, and what is the science of colors in marketing? I am taking the principle of marketing class now, as we strive to make improvements to our product Earthgrains, studying this phenomenon is key. Let us dig into some of the latest,

Meaning that one color should be used by a certain object or material (such as foods, lighting, plants, clothes, candles, etc.). There are also only certain colors for certain conditions and disorders. Like there are some certain colors for common physical problems and there are certain colors for psychological effects. What the colors are used for in color therapy for common physical problems is supposed to help with. Allergies, eyes, arms and legs, asthma, hair growth, bones, heart, skin, burns, sicknesses, and etc.

Kaya and Epps (2004) also conducted an experiment and the result was recorded that the majority of participants associated green color with the feeling of calmness, happiness, comfort, peace, hope and excitement. While black color was associated with the feeling of sadness, depression, fear and anger. This explains that colors have the emotional arousing effect. However, the degree of arousal level may differ depending on the type of emotion or feeling being attached with it (Jackson, et. al., 2009).

What if I told you that my red was different from your red? The first thing you might wonder is how I could possibly know this or you may even want to see evidence to support my claim. However, experts have shown several different ways to convey that we do, in fact, perceive colors differently. Few things have been proven in distinguishing perception, but there are copious amounts of evidence suggesting that we perceive color differently because of our brains, past experiences, and our genetics.

Color fills our world with beauty. We delight in the colors of a magnificent sunset and in the bright red and golden-yellow leaves of autumn. We are charmed by gorgeous flowering plants and the brilliantly colored arch of a rainbow. We also use color in various ways to add pleasure and interest to our lives. For example, many people choose the colors of their clothes carefully and decorate their homes with colors that create beautiful, restful, or exciting effects. By their selection and arrangement of colors, artists try to make their paintings more realistic or expressive.

The purpose of the experiment was to study the effects of short-term memory on perceptual observations, determine whether there is actually an independence between color memory and surface color assessment, and to discuss the differences between perception and memory characteristics. Another goal of this study was to estimate surface reflectance of an object from a general measurement of incoming light signals and figure out how it affects memory with realistic scenes and tasks. Perception is defined as the ability to see, hear, or become aware of something through senses and memory is defined as the faculty by which the mind stores and remembers information. Both of these are

It is extremely crucial to ensure that a prospect is not only made aware that a certain company exists but is also able to easily recognize it based off of a component as basic as colorremember it. A research conducted by University of Loyola in Maryland has shown that color increases brand recognition by 80%. This means that if you fail to add color to your marketing, a prospect is less likely to recall your brand more likely to forget about the brand very fast. Obviously, this is an incidence that no company would love to encounter. People tend to associate different brands based on color and logos. Therefore, it is exceedingly important that you incorporate color to your brand marketing and logo.

It’s eye opening to learn how color is interpreted around the world. As I compare my thoughts on color to that of different cultures I am amazed at the variety of connections that are made through this artistic aspect of life. It seems as if I have the closest connection to the psychological interpretations of color. My thoughts on the color green for example perfectly fit with the psychology description of the color which is: soothing, relaxing mentally and physically, helps with depression, anxiety and nervousness. I think my connection to the psychological interpretations of color stems from my emotional outlook on life, for example my bedroom is painted a deep blue because its calming to me and sets the mood for rest.