The Effect Of Culture On Consumer Behaviour

Culture is one of the most relevant elements that can define not only a society but also a country’s cumulative beliefs and system. Often noted as the origins of a country, culture is definitive in the sense that it harbors all the elements that can provide justification on the traditions and norms set by the society for its members. More often than not, the society members follow norms in order to create a harmonious community, and the beliefs and the traditions serve as the poles or grounding rules for each member to follow. Culture is very dynamic in the way that it can change over a variety of foreign influences but what is permanent about it is that original elements about it often lingers with the influences, therefore making it multi-faceted and broad. More importantly, culture serves as an individual and unique trait each society has, and therefore sets it apart from other countries and other societies.

Culture is the characteristics of a group of people defined by language, cuisine, religion social habits music and art. There are many different types of culture including western culture, eastern culture, African culture and many more. Culture is influenced by the groups of people that make up the country (Zimmermann, 2012). The term culture was first used by an English Anthropologist named Edward B. Tyler. It was first mentioned in 1871 in his book named ‘Primitive Culture’. He stated that culture is "that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society”. Since then culture is the main focus of anthropology.

A culture can be defined as a way of life of a group of people- their behaviors, beliefs, values that are passed along by communication and imitation from one generation to the next. It also includes the customs, arts, literature, morals/values and traditions of a particular society or group (Virginia Encyclopedia). Culture can also be considered as a way of thinking, behaving, or working that exists in places or organizations. This topic is of huge importance to our society mainly in the state of

1. When selecting a UPL the Commander must take into consideration which of the following qualifications? The commander appoints an officer or non-commisned officer ( e-5 r above) on orders as the UPL

Culture directs human actions and the way person present themselves in the society in order to remain in the culture boundaries and accepted by the common community as a respected member of the society. According to David (2001) “Culture is often used to refer to ideas, beliefs, representation, behaviour pattern, practices, artifacts and so forth that are transmitted socially across generations within a group, resulting in pattern of within-group similarity and between group differences”. Moreover, culture is transmitted on an unconscious level from generation to generation, influencing day-to-day behavior and ensuring a people 's survival (Norma, 2001).

In an article called Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context, the basic characteristics of culture are described:

Culture is the totality of learned, socially transmitted customs, knowledge, material objects, and behavior. It includes ideas, values, and artifacts of groups of people (Schaefer, 2006). Understanding culture can be tricky, ever ask “why do people act the way they do?”, “what made me do that”, “what was I thinking?” Physical abilities, educational background, and social background of how I was raised are important aspects of my life. The environment in which I was raised is very important aspect of my life.

Culture is not to be confused with civilization. A nation can be civilized, possessing advanced technology, yet with very different ideas about democracy, the role of women, the rites of childhood or even the worth of the individual. Culture binds us subtly and powerfully, with its traditions constantly enacted and reenacted in order to reinforce itself. In this manner culture transmits its own set of values and virtues, providing nothing less than a comprehensive outlook upon life. Strong culture is like the air we breathe, invisible, yet life

Culture is described as the symbols that individuals, groups and societies use to make decision of daily life and to assure their values. Culture is a model of basic assumptions invented, discovered or developed by a given organization as it learns to cope with its problems of external adaption and internal combination, which has worked well enough to think correctly and, so to instruct to new comers as the valid way to observe, consider and feel in relation to these problems. Culture consists of manner, mind-set, values, rituals, religious belief, law (written and unwritten), arts, ideas, custom, belief, ceremonies, social institutions, myths and legends, individual identity and behavior. Cultural pattern classifies are used to describe the dominant beliefs and values. Culture has been called the way of life for an entire society. It is a group or community living together and sharing a set of norms. Culture and society are coexistent. One does not or cannot exist without the other. Culture and society may have some common elements but the two are not the same; they are not identical.

Culture is one of the major influences on our lives and social interactions; culture is associated with our characteristics of religion, societal norms of behavior; moreover, culture is always changing and the influence increases. With every religion there are traditions and cultures that are a form of art as it involves many characteristics’ of individuals and their beliefs, values, and perspective, for this reason, there are various dynamics in terms of how culture is involved and the influence of our actions, such as media, peers, family, and socializations. Culture is a factor of social environment and what is modeled to us in our early years of development.

It is not easy to define culture because culture is too broad a concept, can be both abstract and specific. However, what is agreed is culture covers all faces of our life as well as direct the way we behave, interact and communicate. (Liu et al., 2011). One popular definition is that “Culture is the total way of life of a group of people, comprising of the deposit of knowledge, experience, belief, values, traditions, religion, and notion of time, roles, spatial relations, worldviews, material objects and geographic territory”. (Liu et al., 2011, p.57). In this essay, I will analyse components and characteristics of culture, and based on that grounds, I will reflect on my own culture-being a Vietnamese. Dodd (1998) considered that culture is made up by three layers which consist of the core layer, the intermediate layer and the outer layer. I will examine what values and beliefs are considered important in my culture. Those are components of the inner core. Then, I will take some examples of the intermediate layer (expression of cultural activities by manifestation) such as communication patterns, customs and festivals.

The rise of brand culture has targeted and influenced the consumer’s thoughts and behavior while purchasing any kind of product in today’s market. There have been numerous studies that clarify how culture does influence the consumption of brands towards consumers. It’s evident that consumers who classify themselves as cultural are likely to be ‘ brand loyal’. By saying this the iPhone plays a strategic role in manipulating consumers into buying the brand. Consumers who love the company behind the iPhone ‘Apple’ have a strong bond with it as the phone itself offers Icloud, IOS, style, design and reliability that no other brand can provide them. That’s one significant reason why consumers purchase and stick to Apple’s products. Not only does it provide trust to its consumers but it also includes upgrading the phones to new versions over years. Once a customer sticks with Apple in general they tend to stay with them for a long time.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

There are four main factors that influence the consumer’s behavior; cultural, social, personal, and physiological. These factors determine what the consumer will buy, why they buy an item, and if they will be a return customer.

is the learned values, beliefs, and rules of conduct that are shared to some extent by the members of a society that govern their behavior with one another. It is the greatest human invention, it is the ultimate definition of what, where, and how we call a place our home. In this essay I will discuss the characteristics, process, and elements within culture, as well as an in-depth look into the different categories and the topic of race within culture.