preview

The Effect Of Digital Technology On The Music Industry

Good Essays

The effect of digital technology on the music industry

Nowadays, teenagers are living constantly surrounded by technology. Even if the younger generation may not see it, technology has had an impact on different factors. The widespread use of digital technology in the music industry has allowed consumers to reproduce digital versions of copyrighted songs inexpensively, with the help of many software and websites. There has been an increase in digital copying activities and those are most of the time claimed responsible for producers’ loss in revenues. While some people claim that the increase of digital technology has killed the music industry, in fact it has lead to innovation and new ways of consuming and sharing music, such as …show more content…

VEVO is a joint venture of Universal Music Group, Google (which owns YouTube), Sony Music Entertainment and Abu Dhabi Media. The VEVO record is given to the artist who gets the highest number of views in 24 hours. When a music video has a lot of views, artists are guaranteed that their music is going to be displayed on radio and is going to sell a lot. The holder of the record is currently Miley Cyrus with the song Wrecking Ball. Indeed, her music video received 19 millions views in its first 24 hours. The song was released on August 25, 2013 and as of January 2014 “Wrecking Ball” has sold three million copies in the United States. The song debuted on the Billboard Hot 100 at number 50 but it soon became number one after the release of the controversial music video, which shows the impact of YouTube on the music industry. Furthermore, the American music magazine Billboard added U.S YouTube data to its platform, which means that it is now a factor into the chart’s ranking: it joins digital download track sales and physical singles sales. ITunes created the first legitimate digital music store that competed with piracy. On April 28, 2003, Apple released the iTunes store. The music industry had finally an application to earn money from the sale of digital music, after years of suffering from the power of Napster and piracy. Steve Jobs created a new link between the artist and the customer. Indeed, instead of having to go to a store and

Get Access