The Effect Of E Commerce Strategies On The Sales Of Marks And Spencer

E-commerce-Bezos understanding of e-commerce through knowledge of web users and the web that has made amazon a dominant company on the web .’(pg 27 Saunders 1999) ,Branding of the website is important .(Pg 91 saunders)

According to Turban and King (2003), internet technology renders retailers an additional channel for branding, transactions and customer relationship management, the adaptation of which may drive down retailers’ transaction costs, and ensuring faster and higher quality of customer interactions, resulting in enlarging the existing markets and consumer base. M&S realizes this and have tried to sell clothing via high street stores as well as via internet though they have experienced cost cutting, rationalisation and management changes in order to revive their business in recent years. Internet technology might enable sustainable competitive advantage, but problems remain on how to physically organize their online retail operations.

The first two parts of the book Strategic Thinking made me realize how and why large companies such as Amazon, Google, and IBM are still so successful up until this day. Primarily focusing on Amazon, which was founded in 1995, I actually have noticed the drastic changes in the way the company has been running its business over these past few years in comparison to a decade ago. Amazon’s business structure manages to keep up with the market by constantly introducing technology that meets the needs and improves the lives of shoppers and sellers around the world. The company and its e-commerce business is still continuing to grow and evolve as the world’s e-commerce platform. Based on the information I have

What started as a penny bazaar over 120 years ago grew to be one of

E-commerce is a product that has been available since the early 90’s. It is something that people are familiar with. A product that is now part and parcel of people’s lives.

Marks and spencer is a very well established brand in the UK.For any organization the first step in creating a career progression is always to determine where you want to go and what skills, competencies and experience those jobs require. If we look at the literature above, than Marks & Spencer bring forth a new business strategy in which its main focus was on three key features:

Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.

It is without a doubt that e-commerce has become a part of life for most of us. The E-commerce industry has grown and has truly taken the world by storm. It has faced numerous challenges from its initial stages and has surpassed a ton of them, making it a successful innovation in how we shop. However, there definitely still is room for improvement, as there are challenges that are left to be addressed.

Summary statement of the problem: Amazon.com is a company that was founded by Jeff Bezos several years ago. A very educated and determined man with a vision and idea of what he wanted his company to be. In the second quarter of 2003 he realized that he would have to address some of his concerns about Amazon.com. The first being that the Internet Tax Moratorium law was going to be up for renewal, with no assurance of it being extended. Another issue at hand was that eBay and Yahoo! were starting to expand into Amazon.com’s markets.

Organizations conduct transaction on a global scale, and they must adapt to the advances in technology to compete and succeed. E-commerce will provide a platform to promote growth and

During the last decades the world has seen an unprecedented considerable growth in information and communication technology, in fact thanks to internet, most of the countries in the world are linked together via satellite and servers networks, and it keeps growing at an exponential rate. This revolutionary change has impacted the behavior of people in doing business and which had risen e-commerce.

With the growth of ecommerce via the Internet there is growing awareness both among the buyers and the

E-commerce is short for electronic commerce where the participants (companies) trade their products and services using computer networks. The buyers and sellers can use platforms like mobile commerce, electronic funds transfer, supply chain management, online transaction processing, data collection, internet marketing, electronic data interchange and inventory management systems. Currently, most of these transactions have taken advantage of the World Wide Web, which is largely accessed through emails and other platforms. E-commerce entails online shopping web sites, active participation in online market places, business to business trading activities, data collection through web contacts and other social media, electronic data interchange between businesses and retails for launching newly innovated and created products and services.

Indisputably, e-commerce plays an important role in today 's economy. Since the Internet was introduced, the world has become more interconnected and shopping has become easier. For businesses, it has become important to maintain an online presence. "This is particularly true if businesses wish to

The phenomenal growth of the internet since the mid- 1990s is an unprecedented event in the history of information and communications technology (Chircu et al, 2000). The internet has already fundamentally changed the way many organizations think about and perform their work. The last few years have shown us the revolution of e-commerce in all over the world; so many organizations take this opportunity in our dynamic environment and adapt themselves in order to take the benefits of this new business model. To improve profits and achieve strategic sustainability in a rapidly changing competitive environment, many Websites have been repackaging themselves by targeting new markets, expanding into the offline world, forming alliances, licensing software, and adjusting their core offering to focus on the most profitable products and customers (Chircu et al, 2000). It’s also important to recognize that ecommerce applications are business in itself rather than only supporting it. E-commerce is defined as “the exchange of money, information, services, and products between economic entities over the internet, networks, and other digital technologies” (laudon & laudon, 2004). E-commerce involves any business transaction executed electronically between parties such as companies “B2B” business-tobusiness, companies and consumer “B2C” (business-to-consumer), participant individuals with one serving as a buyer and the other as a seller “C2C” (consumer-toconsumer),