The Effect Of Explicit Sexualstimuli On The Brand Name Recall

Magazines play a part in creating the image of sex sells. Advertisers use an image to create an advertisement to sell a product. The Purpose of advertising is not to sell sex, but to attract the consumer. Their talent is the ability to transform seemingly neutral object to create a desirable product. It’s no wonder that we are so

Everyone has heard the phrase “sex sells.” It seems to be a major factor that drives people to buy. Advertisers manipulate this behavior by creating ads that showcase their products as a way to gain love, beauty, and desirability. Advertisers frequently use sex appeal with flirtatious images as an attention grabbing device to play with the public’s emotions. Because the public is a diverse group of individuals, it is difficult to target the masses by focusing on hobbies, sports, or flaws. Because of this, advertisers target sexuality, something everyone can relate to. In the February, 2016 issue of Cosmopolitan Magazine, they overtly demonstrate this. In an ad for Kinky Vodka, they represent multiple sexual innuendoes such as provocative body posing, stereotypical feminine colors, and seductive wording.

Few researchers have explored sexuality in advertising across multiple countries or the factors that may contribute to its’ content. Michelle Nelson and Hye-Jin Paek examine the degrees of sexuality in advertising within Cosmopolitan across seven countries (Brazil, China, France, India, South Korea, Thailand and the U.S). Nelson and Paek’s study discloses, “even within a transnational Western magazine, degrees of sexuality differ” (2005, p. 371). More specifically their research showed that cultural values and political/economic systems are related to degrees of sexuality presented in advertisement and the “presence of Western (nondomestic) models, sexual freedom values, and a less authoritarian political culture

In her essay “Beauty (Re)discovers the Male Body,” Susan Bordo manages to recognize an underlying fundamental change in society’s attitude towards advertisements and specifically sees that unfold in the growing shift towards male sexually oriented advertisements with a focus on feministic qualities. Furthermore, since Bordo wrote this essay in the 1990s, the advancements in technology have caused growing ideological differences between generations as their responses to things like social media and advertisements elicit contrasting reactions. The Millennials, also known as Generation Y, have been born into the various outlets of social media and have become accustomed to a greater sense of comfort with the Internet as they share all of their life stories and photos with other human beings. On the other hand, Generation X and the Baby Boomers were born into an era that didn’t depend on technology to perform everyday tasks. As a result, their mindsets make them reluctant to the changes in technology, which inadvertently makes them more uncomfortable to any massive changes in social media. By using sexually oriented advertisements, Kraft Foods and Axe, effectively display differing ideological differences between Generation X and Generation Y. In conjunction, Bordo’s elements of the gaze, objectification, and the rocks and leaners pose allow us to better understand the construction of the advertisements and the role they play on influencing each targeted generation.

An important controversial issue that America faces today is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal, while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity with wording that relates to the body in a sexual way, usually portraying women. Sex in advertising has been around for a long time but has the industry become too sexually explicit?

Napoli, Julie, Marie Murgolo-Poore, and Ian Boudville. "Female Gender Images in Adolescent Magazine Advertising." Australasian Marketing Journal (AMJ) 11.1 (2003): 60-69. Web.

Sexualization of females has always been a problem. Many of the commercials from the 60’s to the 2000’s depict women as nothing more than sexual beings to sell a product. We often see commercials that deal nothing with the topic of sex use it as a means of a way to sell products. In my presentation I used two videos one with Paris HIlton and the other with Scarlett Johannson. They each are advertising two well known companies one fast food restaurant and the other a well known appliance. In my essay I will explain how sexuality in media affects adolescents, the percentage between men and women being sexualized and the affect it has on young girls.

The use of sex in advertising as mentioned earlier is said to have boasted a lot company’s revenues, but it also has its negative side which has caused a lot of problems in societies around the world. The idea of using sex in advertising is a very smart way that advertisers use to gain attention of consumers, but it has it's negative effects like depicting women as sex objects, forcing sexual innuendos on children, causing body dissatisfaction among youths even adults and it also attracts negative backlash on the companies that use it. It can attract the wrong kind of attention and sometimes it won't lead to the company becoming a bigger and better brand.

in men’s magazines. While conventional advertising practice increasingly depends upon the aphorism that “sex sells,” conventional mass communications research approaches to advertising containing sexual imagery have assumed that such images do affect audiences and such images portray inaccurate truths to audiences. This thesis, however, makes no claims about audience interpretations or media effects. Instead this thesis looks closely at the visual rhetoric of sexualized images of women used in fashion advertising in men’s magazines to ask how sexualized imagery of women functions rhetorically as part of a branding message presumably designed to sell a product.

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have

Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health. Finally, when I see ads like the one to the right, and rack my brain

In 2009, Burger King published a print advertisement in Singapore, suggestively depicting a blonde woman with her mouth open towards a burger. Under the picture, a marketing statement proclaimed that the new seven-inch burger would “Blow Your Mind Away”. Perhaps unsurprisingly, the advertisement received a negative public response because of the implied sexual content. Accordingly, it was swiftly dropped by Burger King. In this paper, I will analyze various elements of the advertisement, such as the communication techniques, visual components, and the audience Burger King intended to target. In addition, I will discuss whether the advertisement should have been published at all.

Sex sells. Content providers have taken this idea to heart, and this is why today’s society is able to easily access a constant stream of provocative content, regularly provided to the public on a daily basis. From music videos, to television shows, to movies, western culture tends to over-sexualize content exposed to the public, because sexuality has the ability to draw in audiences and hold their attention. This leaves things such as advertisements exposed to the elements, and allow creators to give advertisements lewd and unnecessary twist. Even if the product in the advert isn’t explicitly “sexy”, the use of innuendos and rhetoric devices such as zeugma emphasize the sexual appeal of the product being sold. This in turn creates a society that is constantly growing numb to this distressing content. In order to resolve this desensitization, content consumers should be able to identify the rhetorical devices

Nowadays, sex appeal is essential element for advertising; sex is everywhere that has been becomes the media constant companion. Sexual in advertising has many types such as nudity, sexual behavior, physical attractiveness, sexual referents and sexual embeds that make sex is exist in advertising across many forms (Reichert & Lambiase, 2003). Therefore, Reichert (2007) state that sex in advertising has been defined as advertising tool for a wide variety of products that use sexuality in the form of nudity, sexual imagery, innuendo, and double entendre. Shahid as cited in Reichert (2007) said that sex in advertising really works in some products, at least for advertisers like Calvin kelvin, Dolce & Gabbana and Victoria’s Secret. They are successful through use erotic appeals to get commercial success. A message if want has opportunity to influence viewers, at least let their seen or heard, use sexual in advertising is effective approach, therefore, sex used in advertisings primarily to attract attention to the advertising (Reichert,2007;O’Barr,2011再找2个) . Sex in advertising

Although censoring the sexual images in the entertainment media takes away from the first amendment and the individuality of citizens, it lowers the sexual tendencies of Americans. Studies prove that provocative images increase the sexual tendencies of the viewer. Because of this heightened tendency, more sexually violent acts occur around the United States every day. Sexual images are not limited to the internet and radio; however, provocative images are found on the television during advertisements. Over thirty-seven thousand advertisements are shown each year through the television alone. “The power of advertising to persuade, manipulate, and shape behavior has long been recognized” (Kubasek). With a simple push of a button, a person can engage in viewing a sexual image. A study was done to examine the sexual behaviors that come along with watching provocative advertisements. “The purpose of this study was to systematically examine the effects of advertisements