The Effect Of Marketing Mix Elements On Competition In Malaysia

Flight Centre is Found by Graham Turner in 1981, its first store open in Sydney, increases day by day, Now they 2500 worldwide stores which operate Australia, USA, India, China, New Zealand, Hong Kong, South Africa etc. They are first ever decline in the profit year 2005. More where stores available in all prime location near to all amenities and public can reach their easily.

Relationship Marketing – According to Abeysekera and Kumaradeepan’s study in the year 2012, relationship marketing can be used as a strategy to race in the market. Relationship marketing has been operationalized using the model of trust and commitment. The findings suggest a significant difference in "relationship marketing orientation" in state bank and private bank. Private Banks can be viewed as concerned with more relationship marketing than state banks.

Based on our research, we can conclude that Maybank is the largest bank and financial group in Malaysia. It is ranked first among listed Malaysian companies and among the top 500 companies in the Forbes Global 2000 leading companies of the world. We also can know that Maybank know how to organize their group using the four function of management. It’s also can know that Maybank employees’ struggle to give the best service for their

Banking industry is currently operating in the maturity stage. There are many players as a result of which the competition is quite high. Competition is broadly based on the levels of fees charged, reputation, the range of services and products provided. As the industry consolidates and the range of services broadens, the size and geographic spread of industry players in increasing. Providing a high set of barriers is the capital and regulatory requirements within the banking sector. Entities that want to start up as a commercial bank and/or investment bank or securities dealer face significant establishment costs in order to gain acceptance and meet market reputation. Furthermore, start-ups require up-front expenses in order to establish proper distribution channels. Globalization is high and the trend is increasing. Cross-border sales and acquisitions of banking operations are also occurring, as assets are shuffled in the race to raise capital.

Marketing strategy for period 11 Name Institution Course Date Table of contents Company overview …………………………………………….. 2 Identification of goals……………………………………………4 Implication of the marketing mix elements……………………...7 Financial projections……………………………………………..8 Executive summary………………………………………………9 References…………………………………………………………10 Company Overview Allstar Brands medicine group is an organization that has recorded leading sales in over the counter medicine, with its products a recording a good prevalence in the current market. Allstar Brands is a renowned leader in the industry of Pharmaceutics and is aimed at bringing multi-symptom medicines to the customers with an exceptional touch of

In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to "the four Ps" of marketing which are product, price, place, and promotion (Kotler & Keller, 2006). When creating a mix, a company must keep their target market in mind. The company must also understand the needs of the customer, then create marketing strategies that will satisfy the demand. The marketing mix should also meet or exceed the goals of that company.

In this report, I have used marketing concepts to analyze the marketing environment and marketing mix of a firm, which has achieved superior performance. I have chosen one of the most famous and oldest retailer in the UK, Marks & Spencer.

Another important step in personal selling is approach where a sales person has to make their first impression to be the best impression. The sales person has to treat the customer by smiling , by properly greeting . First of all the sales person needs to introduce himself and focus on the product . Once we come to know the customer is interested in the product then the sales person needs to do a presentation. They needs to explain clear about the features and all about the product. Then the sales person has to handle the questions from a customer in this regard. Before the sales person moving to close the sales they have to answer to any query from the customer.

Marketing is a fundamental part in transition of products from producers to consumer. This is where marketing mix plays a major role, it is also known as the 4p’s. The term "marketing mix" became often used after the famous Neil H. Borden published his article titled "The Concept of the Marketing Mix" in 1964 (McCarthy 1960 as cited in Anderson and Taylor, 1995) . A marketing mix contains four primary elements; these four elements are product, price, promotion and price. All of these four elements are required in a marketing mix. Each one of the elements affects one and another and they should always be connected together. Additionally, these elements are applied to a business marketing strategies and tactics. The marketing

Internship Report submitted to SIU in partial completion of the requirement of MBA Banking Management at Symbiosis School of Banking Management

For a bank to have the highest market share among other banks rendering identical services, there is a need for such bank to combine and blend the main factors (bank objectives, banks environmental (or non controllable) variables, the controllable (or management) variables, and bank’s organization and control variables) together into an overall strategy the customers.

Forces for change in Indian Banking: Underlying forces for change Developments in communication systems, coupled with blurring of differences between banks and non - banks and globalization have aggravated the competitive environment. Technology became a key differentiator for the new private sector banks. The technological superiority helped these private sector banks to have upper edge over public sector banks. The traditional source of income (Net Interest margin = Interest Earned – Interest Expended) was compressed due to the pressure of competition. As a

Banking sector is very sensitive and competitive by its nature. Although I have enjoyed full co-operation from employees of Shimrail Branch of Prime Bank Ltd and they also gave much time to prepare this report properly in the way of my study. There are some limitations in the study. Limitations are as follows:

The manner, appearance, efficiency, professionalism and knowledge of the staffs of the bank also play an important role in driving customers to their respective banks. The reason is that if the staffs are not able to handle the queries or problems of the staffs then the customers are not tempted to do banking with a particular bank. This may be either with a nationalized or a privatized bank.

“Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh”