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The Effect Of Online Recruitment

Decent Essays

Comparing Sections One and Two, we can see that the effect of online recruitment is well reflected.

Recruitment, as a significant function in HRM (Unadkat, 2015) is a two-way process (Redman and Wilkinson, 2013) in which companies can select employees, but also employees can select companies. Therefore, the employer brand is important for a company. A fast and effective recruitment method can be very good to enhance the employer brand. Online recruitment’s timeliness helps companies complete the recruitment task quickly and efficiently. In the case studies, Boots’ recruiting campaigns were completed 3 months earlier than usual from start to finish, and River Island used online recruiting to fill all the vacancies in a new store within 9 days. This proves that online recruitment is very effective to save time.

Although the terms ‘recruitment’ and ‘selection’ are often used interchangeably, they are not the same. Whitehill (1991) describes recruitment as ‘positive’, ‘building a roster of potentially qualified applicants’, while selection is ‘negative’, as there is a need to eliminate unsuitable applicants (Whitehill, 1991). This means that recruitment is focused more on the quantity and quality of applicants, while selection is focused on suitability. The main goal of recruitment is to provide a sufficient number of high quality candidates for enterprises to choose the right people to fill vacancies (Dowling and Schuler, 1990). The online system has proved suitable for the

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