The Effect Of Packaging And Presentation On Food Preference

Everyone has his or her own personal preference towards buying generic or name brand products. When shopping in a grocery store does the type of pasta really matter to you? How about the type of macaroni and cheese you reach for? Same ingredients, same directions on how to mix and stir up the final manufactured goods but is it really the “same”. To a lot of people it might not make a difference, but like me, a lot of people prefer spending the extra 50 cents on a box of “Kraft Macaroni and Cheese” and it’s worth every penny.

In Thomas Hine’s article What’s in a Package he talks about the importance of packaging and how influential it is in consumerism. He allows people to see packaging in an entirely new light and informs people about the importance of packaging. Packaging gives us an expectation of the product. From how many calories it may have to how long it has been made. Packages are everywhere all the time. Most commonly found in stores but also in people's houses and on television shows. Things from cereal boxes to perfumes bottles elicit emotional responses from people that connect them to the packaging of the product. Three specific products like this are Kellogg’s cereals, Alcohol brands, and toilet paper brands. Each of these products has its own unique way of reeling in potential buyers and keeping customers loyal.

Part 1 The way people perceive taste is impacted by a number of factors. These include, but are not limited to, age, weight, hormones, sickness and disease, smoking, and diet. Diet is the factor that this paper focuses on. Diet is impacted by the way people taste in that people are used to eating a certain amount of additives and preservatives. Some eat a very low amount, while for others, everything they eat contains additives and preservatives. There is a large range, but this paper will be focusing on two sides: people who eat a moderate to high amount of additives and preservatives in their daily life —this group will be referred to as Group 1—and people who eat very little to none—this group will be referred to as Group 2.

The restaurant industry is a dominating power in the United States. Specifically, fast food restaurants are the leading force of the food that Americans consume every day. The popular chains- such as McDonalds, Burger King, and Wendy’s- control the way that consumers eat, due to the fact that they remove most mom and pop type businesses. In Chew on This, authors Eric Schlosser and Charles Wilson explore the effects that the fast food industry has taken on children’s lives, food distribution and packaging, and health of the public since its rise to fame.

Modern processed foods are packaged in ways that are designed to sell. With many people seeking healthy and nutritious food options, it makes sense that companies would want to portray their products as such. In the article “Front-of-Package Food Labels”, Marion Nestle and David S. Ludwig discuss why vague and unproven front-of-package labels should not be allowed on processed food packages.

Moreover, other brand of an item might be more likable by the customers over Trader Joe’s brand.

Cheskin’s research into marketing and packaging has been very influential, inspiring hundreds of companies to revamp their products. Once a new package or advertisement is proven to be successful, many other companies will try to imitate that package or ad—hence the sudden popularity of semi-realistic food

ALDI offers goods at low prices with limited substitutions within their stores. Carrying less than 1,500 products total, the stores offer discounted generic brands for their customers. By doing this, this keeps the prices low and also brings increases the overall profitability for the ALDI company. However, ALDI doesn’t have much of a control over the price of substitutions for packaging. This means that the packaging companies set the price for the materials used to package goods for ALDI’s stores. Large grocery stores products serve as competitive substitutions for ALDI. Customers who prefer the taste of well-known brands’ products over generic products may factor that in when deciding where to shop. A customer may be hesitant to try a generic brand at a lower price if they have a particular taste for the branded substitutions. Products can also serve as substitutions when price is a factor. ALDI’s products are at discounted prices and customers who want to spend less on products will take the lower priced product over its more expensive substitution. This works as an advantage for the

When you shop for groceries where do you stand in choosing either a generic vs. brand name product? Do you reach for the brand name box of Kraft macaroni and cheese, or would you rather pick up a generic box of macaroni and cheese to save that extra 10 cents? Is your decision based off a difference in taste or is it simply a matter of paying for quality of the product? What does spending more money on a brand name food product have to say about who we are in our culture today? Today there is an idea that by buying a brand name product a person is buying something of more quality, which can strangely in turn determine our importance in society.

The volunteers started that the freshest tastiest was gum was the stronger, which brand tastes stronger. The result of my experiment showed that over 60 percent chose trident. People believed trident was stronger than the other because Trident brand emphasized freshness and elimination of bacteria. Moreover, people who chose trident started that chewing their gum had a cool feel more than sweet taste this is reason why trident is stronger. While Wrigley’s brand and extra brand emphasized with fresh too, but both brand wanted to long lasting taste that’s why both brands added sweeter than trident. Another question on the survey was to find out which brand was sweeter. The participant over 50 percent chose Wrigley’s brand and they believed sweeter taste makes more long lasting taste. In contrast, trident is not long lasting taste because less sweet. This is a reason why trident is tasted stronger than the other

The consumption of food is vital for survival en health, and it is a universal activity that involves many different food choice decisions. Deciding on what to eat are often seen as boring, ordinary and arbitrary (Sobal & Bisogni, 2009). An individual’s food choice depends on the personal preference and liking, availability, geographical and economical factors (Shepherd & Raats, 2006).

While university students are expected to exert control over their purchasing of unhealthy food, given the fact that they are mature to understand the implications of their dietary intake on their health, this assumption has been proven to be falsely true. A study conducted by Kleef, Otten, & Trijp (2012) found that university students make their decisions on the basis that the environment invokes many cues that influence their purchase. In other words, the presence of more unhealthy food stocked up on the shelves have compelled the individual to make purchase of it despite knowing that it is unhealthy for a meal. Consequently, it is evident that knowledge is insufficient to encourage students to adopt a healthy eating lifestyle. Rather, there needs to be more healthy food option offered on the shelves that could probably enhance their desirability and visibility for the

For instance, McDonald's is a well-known brand for its fast paced service. For buying McDonald's food, customer will think about food content and the values against the money, effort and compare McDonald's with Burger King and Subway and select the one that gives them the greatest delivered value.

After television ads, packaging is the most effective form of marketing foods for children. Packaging attracts kids with color, fun characters that they can relate to, and toy prizes in the box that may cause the children to just want the toy

Inside the front doors of a grocery store, customers are presented with a diverse, vibrant display of fresh fruits and vegetables. With its inviting rainbow of bright colors, the produce section leads past the wafting, sweets smells of bread and pastries in the bakery and through winding aisles stocked with an assortment of goods. Linings the aisles and fillings shelves are rows and rows of boxes of pasta, pre-made meals, processed foods, and more snacks and sweets than one would know what to do with. Grocery stores present shoppers with a myriad of choices. The shelves and displays are filled with a variety of different brands and options to choose from, which offers customers a tough and potentially stressful decision when shopping. However, before a customer decides upon a specific brand or item, whether that happens to be a name-brand product, competitor, or store-brand, they are faced with an even more important choice; they must first make a decision on whether they want to buy whole foods and produce, such as fruits, vegetables, whole grains, and other healthy choices, or more processed “junk” foods like sugary drinks and snacks or enriched breads and pasta. Not only must costumers decide between specific brands and deals, but they must also choose which of these types of food is best for them and their interests. Consumers must constantly weigh the different factors that are presented when comparing foods; between price, ingredients, health, availability, and overall