The Effect Of Toujeo Insulin Ad On Blood Sugar And Glucose Levels Within Diabetic Patients

1123 WordsOct 23, 20165 Pages
The DTC advertising that caught my attention while watching television was the Toujeo Insulin ad. Toujeo insulin is a once a day insulin that helps lower blood sugar and A1C levels within diabetic patients. The message within this advertisement is very clear and encourages patients to want more for their health. This DTC advertising incorporates aspects like the benefits of DTC advertisments, health literacy, internal locus control and theory of reasoned approach to convey their benefits of this medication. “Direct-to-consumer pharmaceutical advertising (DTCPA) has grown rapidly during the past several decades and is now the most prominent type of health communication that the public encounters” (C.Ventola 669). This advertisement is trying to get consumers with diabetes to suggest this new medication to their doctor. It encourages the consumer to explore all their options and that even though treating diabetes can be hard to handle, it won’t be with Toujeo. The book states “Without DTC advertisements, consumers might not know that other treatments are out there” (Athena Du Pre 287). Patients are more likely to ask for these medications at their next office appointment. The advertisement promotes that every patient with diabetes wants to be healthy and the best way to do that is going to your doctor and asking for Toujeo. “In one U.S. study, 1 in 10 people reported making a drug specific requests at the doctor’s office” (Athena Du Pre 287). There are “318.9

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