The Effect Of Women 's Media

1517 WordsDec 8, 20157 Pages
Alejandra Mendez December 8, 2015 The Effect of Women Identity in Media Research Question: How does the way that women are portrayed on television commercials and advertisements affect the way women are seen in society? Thesis: Woman portrayed on television commercials are stereotyped, sexualized, and have limited roles which affects the way women are seen in society because they are seen as weak, sexualized objects who are dependent upon men. It is important to establish the affects that television has on a women’s image because it influences viewer’s attitudes and beliefs on not only themselves but projects on how they view women in society. Because of many simplifications and generalizations that they produce, stereotypes present incomplete, subjective and sometimes false image of the reality. Woman portrayed on television commercials are stereotyped, sexualized, and have limited roles which affect the way women are seen in society because they are seen as weak, sexualized objects who are dependent upon men. Aside from the obvious factors, women are also seen as passive, materialistic, motherly which affect the women who are viewing these commercials because it affects how they develop their self-identity. It is safe to conclude that stereotypes exist and are a part of our lives. People act according to these stereotypes because stereotypes are considered socially acceptable. For example, when people think of an advertisement for a household cleaner,
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