Essay on The Effect of A Recruitment Commercial of the US Marines

After reviewing a few videos based on United States Army propaganda while on a popular media site it was quite eerie, since I am currently enlisted within the ranks. The Army is also something that you normally see in various forms such as billboards, television, and of course the actual soldiers. I would like to examine the whole concept of what the videos represent and how it grasps the attention of the viewer, audience, or consumer. If a person is somewhat or completely against the military, after viewing the commercials the viewer might have second thoughts. Overall the videos organize the three rhetorical techniques in a unique matter to where it catches a person’s attention. I can easily say that in the area of Ethos, the videos do exceptionally well, and of course to the Army is very well known for many of its characteristics both in the homeland and overseas and of course the United States Army was established more than two hundred years ago in the year of 1775 a year before the Declaration of Independence! As for Pathos, it moves the viewer with its various scenes as it can be inspirational, motivational, intriguing, etc., hence why it could possibly change the view point of the person from bad to good, but ultimately it is up to the person watching. In the technique of Logos, it appears as a relation to the viewer and how the viewer could benefit from the military in many ways just by wearing a single uniform, or if you are person

Large advertising agencies have evolved pseudo-scientific methods through experience, research and intuition that yield a demographic profile of the target audience, who are the most important predictors of purchasing behavior.

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

However, the ad is also ineffective and not persuading the audience by showing a fit muscular guy to represent the males by leaving behind the male costumers who do not look like the athlete (the man) shown in the picture. This demonstrates that the ad fails at using ethos by only focusing in one body type and not

In an essay written by Jim Fowles, “Advertising’s Fifteen Basic Appeals” he says advertising manipulates individuals to buy things they do not need. Advertisements use many emotional appeals such is the need for sex, escape, aesthetic sensation, satisfy curiosity and guidance. Today, Calvin Klein advertisements captures majority of individual’s attention. It is a well-known brand and expensive. It is known for their jeans and underwear. Calvin Klein apparel, underwear, shoes, and accessories can be found and brought online stores, malls, and outlet malls. Many famous celebrities and musician artists posed for Calvin Klein’s advertisement campaigns, wearing Calvin Klein jeans, shirts, sweaters, jackets, bras, purses, and underwear. Calvin Klein

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

The objective appeal is that the advertisers would like you to enlist in the Marine Corps.

The perception of Vietnam veterans as alcoholics and heroin addicted losers gave Americans back home more reason to blame the soldiers for losing the War. Older male teens my age are addicted to video war games but we are aware that we are playing games for amusement. The bullets are gray flashes of light, the blood is a spatter of red light, and the soldiers dying are animated characters. To be put in a live or die situation 24 hours a day as a teen has to place you in a heightened state of anxiety, alter your world psychologically and have you questioning the person you’ve become and the country you serve.

For hundreds if not thousands of years people have been persuaded to battle with promises of honor and glory. Even today, the idea of fame and distinction draw many young people to our military. Soldiers returning home are often referred to as heroes by civilians. This add by the United State Marines uses a variety of visual spoken word and music to recruit and albeit exaggeratedly display the respect and strength of the US Marine.

One of the films that struck me the most was “Killing Us Softly”, the documentary on how advertising and the whole media in general can basically run this entire world. Sounds a bit drastic, but I really believe that this statement is true because of the many horrible incidents that happen throughout the world today. The documentary effectively demonstrated how easy it is for advertising to send across many different hidden meanings that can cause tremendous effects like bulimia, rapes, murders, disrespect towards women and vise versa, and several other things like making a weak minded person go crazy. For example, if for decades all the media has been showing is women who barely weigh 110 lbs,

We can learn a lot from watching television. A viewer can distinguish differences between what societies believes as appealing or desirable versus what is off-putting or unwanted. The power of television exposes us to values and concepts, realistic or unrealistic, which shape how we see and react to ideas. An example of television shaping our beliefs can found when watching videos such as the United States Marine Corps recruiting commercials. Using a semiotic analysis of a 2001 USMC recruiting commercial entitled “The Climb,” a viewer can analyze the given signs and symbols throughout the video that make being part of the USMC not only something to be desired, but a characteristic value to be honored as well.

QUESTION:-3 Suggest public relations strategies for Student Volunteer Army that? Discuss and rank role, activities and services using measurable objectives.

Brand campaigns is generally regarded as application of specific activities created to promote a product. Companies typically employ it when they want to increase their sales. Use of one or an integrated media techniques may come into effects, for instance, use of television, print and social media. The point is to capture the target audience’s attention as well as generate response from them. This is exactly what M&M managed to do with its “Better with M” campaign where they used unique advertising and marketing approaches that had emotional and psychological effect on the target market. The M&M campaign use of personification and personalization was a brilliant move that cemented the company as leaders in candy and chocolate manufacturing. Several slogans and ads run through people’s TV screen during the whole campaign period, and the fascinating aspect is that the were really engaging and funny. The campaign featured super bowl commercial, digital ads, in-store displays, and perhaps the most critical cause-related marketing.

Through the COD: Black Ops trailer, advertisers were able to transmit messages to a range people with different social classes, education levels, political ideologies, and worldviews. Because the COD: Black Ops commercial is so rich in signifiers, it is able to appeal to many different types audiences. We can say that fun and excitement are the “signified” in this commercial and that a number of “signifiers” demonstrate this, including signs of adrenaline and smiles/laughter on the faces of different characters involved, as well as a signifier that even famous people are having fun playing this video game. Through the use of associations between signifiers and signified, consumers are encouraged to buy this video game since “everyone is doing it”.