The Effect of Advertisements and Commericals on Television

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Advertisements and commercials have been an integral part of American history for many years. Since the invention of the newspaper, people in the United States and lots of other countries have been heavily influenced by advertisements. These ingenious tools are used to make people desire to buy a product or contribute to the success of a product in some way. In more modern history advertisements have been implemented into television and other mediums of mass media. Because so many people watch television everyday it is the perfect tool to advertise with. Also, the advertisements must be interesting and have enough appeal to actually captivate the audience’s interest. The car insurance company Geico understands this concept very well. This…show more content…
Old MacDonald is a classic nursery rhyme that every child hears at some point. This means that anyone who sees the commercial will recognize this character and connect better with the advertisement as a whole. The primary means of appeal for this commercial and all Geico commercials over the past few years is humor. This particular commercial makes fun of old MacDonald’s spelling ability. In the nursery rhyme, an animal name is said followed by the sounds e-i-e-i-o. The commercial flips this so that this is the way old MacDonald spells. This is further exaggerated by the fact he is put into a spelling bee setting.
It may be a shock that Geico is actually owned by a much larger company. Berkshire Hathaway Incorporated is the company that owns Geico. In fact, it also owns several other companies such as Dairy Queen, Fruit of the Loom, Lubrizol and Helzberg Diamonds to name a few. A man by the name of Warren Buffett the CEO of Berkshire Hathaway helped to gain better advertisements for Geico by going through different advertising agencies. The advertising agency that Geico has had the most success with by far is the Martin Agency. This agency has helped to develop Geico’s most famous advertisement campaigns. The Geico Gecko was actually brought about because of the Martin Agency. It was very common for people to mispronounce Geico as “gecko” this sparked an ingenious idea. The company would embrace this and make a gecko the official

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