ct Analyse the effect of ‘Globalization’ on fashion with special reference to the impact of
Japanese designs on the European scene.
The definition of globalisation is quite complex and extremely controversial. However globalization with reference to the fashion industry helps defines the development of what has been termed as „world fashion‟. Preferred garments of young people is quite often the same. A phenomenon made possible by the exploitative mechanisms of globalization. The globalization of clothing manufacture, distribution, retailing online, and the global commodity advertising of both designer and high street brands, has impacted significantly on fashion and the way the industry operates. Alternatively the progress of the fashion
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A number of Japanese fashion brands are beginning to rival the popularity of
American and European brands, as a result of unique trends and cutting edge style.
It is the talent for producing such cutting edge and uniquely styled fashion of the Japanese designers that provided the inspiration for the „cute‟ Riot Grrrl style in Britain during the
1990‟s. In an article by writer Sharon Kinsella (1997) titled „The Japanization of European youth‟ Kinsella recognises that childlike elements from the Japanese designers began to emerge in the fashion‟s of the 1990‟s amongst the European consumers, as “they began to wear „cute‟ baby doll dresses or old fashioned frilly frocks with Dr Martins”. The „Riot Grrrl‟ style also known as the grunge trend of the 1990‟s formed in Britain was directly and indirectly influenced by the Japanese „cute‟ culture, first created by Japanese designers in the
1980‟s, which saw the Kawaii style of adorable, innocent, simple, gentle, and child-like fashion dominate the Japanese popular culture of it‟s time. This is a strong example of how globalization has allowed the designers of today to combine different elements of design, and trends from different cultures globally, to produce new designs and trends that are more of a cutting edge style and uniqueness. “Japanese brands also made their presence felt in the highend market, attempting to combine
With over thousands of clothing collections from prehistoric life to the present, the Museum of London, Victoria and Albert Museum, and the Fashion Museum in Bath allow visitors to observe the many changes that occurred in fashion throughout the years. With my prior knowledge about the 1800s fashion styles, I began to focus on a different era within the 19th century at each museum. Focusing on different eras enabled me to thoroughly analyze and compare each fashion style.
Technology has had a major impact on the progress of fashion between the 1945’s and 1960’s and beyond. People used to have busy lifestyles before the growth of technology to help them. During WW2, there was a shortage of fabrics and people needed to preserve them. However, once the world got into a stable post-war time which were the 50s, there were more intricate outfits which used large amounts of fabric. Technology also allowed more different varieties of dyes and fibers to be made which added more of a personal touch to fashion and gave a feeling of wellbeing and comfort.
Change is a theme that is ever-present in our culture and society. Often this change is reflected in the dress of its people. From the fashionable silhouettes of the 1920’s to the colorful 60’s, hip-hop look of 90’s up to the modern twist of today, social change and change in fashion has, in theory and practice, been linked. According to ask.com, Fashion can be defined as a prevalent style by a particular group at a particular time, and, therefore, may be linked to a specific cultural and historical context in which there is general acceptance of a given style or look
The 1940s and 1950s allowed fashion designers to explore shapes, textures, and colors, and incorporating these elements of art into their garments. Not only this, the Modernist ideal simplified the mainstream definition of fashion, and threw away the restrictions of what the “typical woman” should look like. Although fashion changes daily, the turn of the twentieth century completely altered the way people worldwide saw the fashion industry. Fashion “functions as an intimate join between body and world, linking individuals” (Parkins 7), and embraces culture throughout the
Fashion-conscious teenage girls are fond of wearing pink and other super-feminine clothes whereas older women, being brought in the workforce during the peak of Japan’s bubble economy during the 1980’s, have become fond of luxury designer items and high fashion, which can sometimes be noted through the suits they wear for work. Women who have high positions in global corporations usually wear designer suits, the designer usually being either European or American.
Cunningham (2016) defines fashion as the manner of dressing that is accepted as being in style. Fashion can segregate people from one another simply by the style you wear or the color you have on. The different style of fashion represents people character in life. Fashion makes many people immune to different change in society. Fashion reflects and has influences on the people you tend to interact and associate with because of the different fashion of clothes you wear. The different fashion of clothes is a form of self-expression. Fashion can tell who you are and what types of styles you like to wear. Fashion has made society believe what is popular in stores is fashionable. Fashion can also include hints about people wealth, religion, and social status. Fashions bring out who you are based on what you
In the final analysis, there is no question of the significant impact 1920s fashion had on the modern society. The change is apparent in the manly appearance in the era’s women, the increase of commercialism, and attitude shift in citizens. The world continues to shape the current fashion trends of today just as it did before. The standards of fashion are constantly changing as do people overtime. In the end, every aspect of fashion was derived from some moment in
Fashion is an art that has influence mankind throughout human history, and it has played an important role in shaping society. Beauty has always been a motive for men to do something radical for women in order to be noticed. Both beauty and fashion have always been key elements to an artist’s paintings and other works. Fashion has always changed throughout history and it will continue to do so as long as people continue to live on the earth. Humans possess certain characteristics that separate them from animals, and clothing is one of those features. Clothing has kept mankind warm through harsh winters, and cool during blistering summers. Basic clothing allowed people to advance further into the future, then they decided that clothing could be used to portray beauty.
Fashion is just perceived as an unimportant subcategory of the arts and doesn’t have much to do with us but it does more than what meets the eye. It has a lot of impact on the wearer’s mindsets, dress codes inhibit
Pairs, New York, London, and a small handful of other cities are fashion capitols of the world. These cities and designers which make them what they are, are feeding the global issues with
As the 19-century began, women who loved fashion imitated the styles from Paris. The styles’ model in Paris was avant-garde. The Designer used exaggerated style of dress to show their idea of fashion and to make their clothes special and different. Also designer began to integrate hat into the overall design. (Garden of Friendship)
The west was at the forefront of international textile design in the 1950s. After World War II the art of textile design experienced a radical change. The drab days of the War were put behind by the introduction of the ‘Rockabilly’ life style, with the younger generation sporting fashion with fresh, progressive novelty designs in bold abstract patterns and saturated colour. Crazy colours like pink could be seen in menswear with atomic novelty prints making a huge splash with two toned shirts and jackets. For girls, full skirt dresses with lots of crinolines, bold prints and bright accessories was the popular look. These bold patterns also transcended fashion and made a dramatic entrance over conventional furnishing fabrics. The new wave of
According to Yuniya Kawamura , the writer of “Fashioning Japanese Subcultures”, the female-dominated Japanese subcultures often express a image of femininity, cuteness, and sexiness in an exaggerating way. One of the key element of the Mori Girl style is identified as “girlie” but it is different from the well-known Lolita’s girlie style. Mori Girls has it’s own version of “girlie” which Yuniya Kawamura described as “innocently childlike”. People often compare the more girl style and lolita style together because the general knowledge of both these two types of fashion is to be girly— in a different way. A Mori Girl who used to be a Lolita talks about the difference between these two styles: “Lolita styles are difficult to put together,
To discover the traditional beauty of a Japan which is disappearing; to emphasise the importance of industrially produced clothes by using synthetic materials; to demonstrate the secret beauty of Japanese women. I am striving to create clothes which give paramount importance to the movement of the body. Rather than fashion that one puts on, I want to produce fashion that one takes off...for that is where the beauty of man’s primitive spirit is found. (Tokyo Vogue p44)
Fashion is a term commonly used to describe a style of clothing worn by most of people of a country. A fashion usually remains popular for about 1-3 years and then is replaced by yet another fashion. Even though there are a lot of changes in fashion, most people do not easily except the changes. A clothing style may be introduced as a fashion, but its use becomes a custom after being handed down from generation to generation. A fashion that comes and goes is called a Fad. (Fashion Forever: What is Fashion?)