The Effect of Marketing Efficiency, Brand Equity and Customer Satisfaction on Firm Performance an Econometric Model and Data Envelopment Aproach

In response to the question set, I will go into detail of the study, consisting of the background, main hypotheses, as well the aims, procedure and results gathered from the study; explaining the four research methods chosen to investigate,

One criticism of this research is that it is correlational. Therefore, we cannot infer a causal

Part B: How might each of the following concepts affect the results of the study?

It will consider previous empirical research in the field from Salem et al (2013) as well as

Methodological Issues Article Review. Read the following articles, which can be accessed through the ProQuest database in the Ashford University Library:

Throughout this task I will do my best to explain how firms determined to maximize profit do just that. Specifically I will delineate how such firms choose the optimum level of production or output for the goods they produce and how they behave with respect to various elevations of marginal revenue. In my attempt it will be appropriate for me to clarify the definitions of various economic terms in order to assure a proper understanding of my thoughts on this topic, I will provide these definitions throughout.

1. What is the intervention being evaluated? What is the hypothesis for the intervention, and what theories or empirical research is used to support that initial hypothesis?

The purpose of this pilot study [conducted by Corless and colleagues (2004)] was to investigate the

10. What are some of the limitations of this study that decrease the potential for generalizing the findings to the target population?

Before this study, there were other publications that had systematically reviewed research on this question in 1996 (Ernst, &

“Generally we define brand equity in terms of effects of marketing that influences brand. Brand equity relates to fact that various customers results owe to branding or services or products. There are various views concerning brand equity and researchers have focused their study on brand equity as it is most essential element of branding and impacts satisfaction of customers to great extent. (Keller 1993, 42–44)”

Before we look at the benefits, it is important to mention a key element in our discussion. The Statistics and research

4. This study only contains one study, and the results they discover support the current literature about increasing

This study was limited due to the small sample size. Although the conclusions are valid, more research with a

The two research questions that follow on from the aim and objectives above are as follows;