The Effect of Mass Media on American Culture

The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.

Former SIS agent and novelist David Cornwell once said, “I suffer from the same frustration that every decent American suffers from. That is, that you begin to wonder whether decent liberal instincts, decent humanitarian instincts, can actually penetrate the right-wing voice, get through the steering of American opinion by the mass media.” In this weeks reading we read about the events happening after the cold war and beyond. These being subjects like the NATO expansion to internal reform. However in one section of the reading it talk about the events of the Somalia and Bosnian humanitarian effort and the shocking reality of America’s view on it. Being born in America, we have all have heard and influenced by the idea of America being a peace keeping and leading Humanitarian force in the world. Yet the history of America is anything but. With fights only

Even though it may seem that media influences tragedies , media positively affects people in the the U.S. emotionally, keeps the US connected, and inform the U.S. about other cultures and gives the U.S. more diversity.

The media play an expansive and developing part in current American culture. In 1997, grown-up Americans spent around thirty hours seven days sitting in front of the TV, and kids invested considerably more energy viewing television. The general accord that the media affect popular assessment covers banters about the way of that effect. Take, for instance, socialization—the procedure by which people secure data and frame states of mind and values. The media are one essential wellspring of socialization as in individuals gain data and states of mind from the media. The conventional mass media have played a vital in "mediating" amongst people and the government.

Mass media is an extensive word used for all the forms of technology through which information can be disseminated. Mass media refers to the communication devices which are used to converse and interact with a large number of audiences in various ways and languages. It has become an inseparable part of our lives, be it the pictorial messages of the earlier times or the high technology media available today. Apart from entertainment, mass media also is an effective way of communication, spreading information, advertising, marketing, and in general, of expressing and sharing views, opinions, and ideas.

Mass media is everywhere in American society. No more compelled to the TV and the daily paper, its principle diverts in past times, it has extended outward into verging on each feature of our regular lives. Open TV screens and media players imply that we are continually being barraged by pictures and sounds from this media channel. Introduction to music, data, and methods for telling stories from the mass media illuminate different regions of our ordinary lives. This impact can be especially found in American popular society, which is both educated and is educated by mass media. The first thing that is done in American culture before anyone does anything is when they check their phones. It has become such a habit that you start to check your phone at least every 5 minutes, knowing you did not receive

There may be almost no doubt that the mass media were a few of the maximum powerful forces, having an awesome have an effect on on politics, society, and tradition. Beginning with the evolution of movies and radio inside the early decades of the 20th century and finishing with the dramatic upward thrust of the net inside the 2d half of the 1990s, the mass media have performed an effective role within the evolution of Western democracies. because the question of ways the media are prepared and how the real messages are transmitted stays, it's far relevant to don't forget the character of the medium with regards to message content, questions on that content material and the manner it's far produced in phrases of training, lifestyle, and politics. Likewise, in the book of 1984, there are quotes and manipulation being said around the society such as “War is Peace, Freedom is slavery, and Ignorance is strength” (Orwell. 30). Nowadays the words ‘communication’ and ‘media’ have regularly been prefixed with the word ‘masses. Those terms are used so frequently that they have become like acquainted objects that we take for granted. However, there are in fact no masses, however most effective methods of seeing human beings as masses. Certainly, society is impossible without communique and it is thru communication that socialization takes vicinity, accordingly creating a big opportunity for influencing the attitudes and behavior of others and of being influenced by ourselves. In our

American culture can be defined as a way people melt together in the United States. It is a blend of ethnicities, languages, customs, and more. It has been called the melting pot for years due to American’s distinct customs. American culture has only expanded and grown throughout the years, as well as television and media. We are constantly being shaped daily by the customs and television that influence us, especially children. “Television remains the mass medium that can reach most of us at a single moment in time, whether it’s during a popular sitcom or a presidential debate.” (Campbell, Martin, Fabos 182) American TV shows are impacting society and watchers with its presence from trying to influence views attitudes about

American popular culture which was ideological, worked to promote the interests of American capitalism. Culture industries were controlled by giant corporations which were well organised to meet the demands of the commercial system of culture that sold the values, life-styles and institutions suiting the American way of life. Walter Benjamin, an affiliate of the Frankfurt School took a positive stand to the spurting of mass media in the US, treating it as an organ of social progress. In his “The Work of Art in the Age of Mechanical Reproduction” (1969), Benjamin noted how the new mass media supplanted older forms of culture where by the mass reproduction of photography, film, recordings, and publications replaced the emphasis on the originality and “aura” of the work of art in an earlier era (Kellner

The mass media greatly influence the behavior and thoughts of citizens and policymakers, and has a great impact on policy agenda. The mass media includes television, radio, newspapers, magazines, the Internet, and other means of popular communication. There are two kinds of media; print media, which includes newspapers and magazines, and electronic media, which includes television, radio, and the Internet. There are various positives and negatives of the media and its relation to the public and to policymaking.

Media is a huge part of people’s lives in today’s society. Through different forms of media people can now obtain vast amounts of information at the slightest touch of a finger. While it is convenient and comforting to have access to so much data, the question arises. How much of this information we receive shapes our lives? Mass media as an agent of socialization can prime and/or skew people’s belief system through mere exposure without the slightest clue of it affects. Mass media as an agent of socialization can structure people’s perception on society as a whole by simply using influence, control, and trust.

It is no wonder, that mass media have a great impact on people minds. Contemporary author Jess C. Scott frankly wrote about it. She claimed, that “People are sheep. TV is the shepherd.” I agree with the opinion of this writer. Mass media influences on us and it is not always good for us and the people who are our surroundings. At the same time, mass media is not only the television. It can be different. Radio stations, video games, newspapers and magazines, Internet and social networks like Facebook, Twitter, MySpace or Friendster are indicated as mass media too. And they also make a substantial contribution to the effect on us and our friends, relatives, colleagues. Generally

The internet is a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols. (Dictionary) Anything can be leaked onto the internet. It can be about a person, a movie, an invention, something about the government, etc. Someone finds that it has been leaked and they delete it off the internet but before they did a couple of people seen it. They start telling their version of what they saw, what it is going to be about, what it can do, or what they did. Then people read it and begin to tell what they read and before you know it is all over the internet and now any and everybody can see it. This is called easily obtainable information. First what does easily obtainable information mean. Obtainable is something you can get your hands on. Easily obtainable information is information that is easy to get access to. These days you can access information with just a click of a button. When something is obtainable you are able to hold on to, take or acquire it. The bad thing about this is that they are not always reliable or dependable. It is a secondary source so it will take time before it would be put out into the public. Information is passed on by different sources and if every source tries to put the information into their own words it becomes un- reliable and false information

Mass society theory is an idea that media has strong influence towards people, it plays a role of shaping people’s mind and perception of the social world and it is also to manipulate people’s action with delicate, subtle and effective ways (Baran and Davis 2006, p.43). Mass society theory has first introduced in the nineteenth century when there are disruptive consequences caused by modernization (Baran and Davis 2006, p.52). At that time, mass media considered as a cause of social problems (Baran and Davis 2006, p.52). That was the yellow journalism era for mass newspapers (Baran and Davis 2006, p.52). For instance, newspapers irresponsibly give out information, probably some sensational information which directly

Mass media refers to the many ways that information reaches a large group of people. Sociologists study mass media to see its affects on socialization, social movement, and social power (Chegg, “Definition of Mass Media”).