The Effect of Using Advertisement - Thesis Project

The background given provides us with an idea of the definition of advertising, its purpose and goals, its different cycles

advertising messages do not always have to be aimed directly at creating a sale. Sometimes it's the sponsor's goal simply to convey a positive idea or a favorable image of the organization (often called "institutional" advertising). (Sponsorship

A product is anything that can be offered to the market to satisfy a customer needs and desires. Product include physical goods, services experiences, events, person, place and etc. It is

Persuading the customers: - advertisements attracts the customers to buy the products and services of an organisation.

Product- A product is anything that can be offered to a market to satisfy a want or need, products include physical goods, services, experience, events, persons, places, properties organisations, information and ideas. It is therefore the combination of goods

Advertising: advertising is a paid non-personal communication using various methods like (television, radio billboards and flyers) to reach the audience or the reader to have what we call in marketing brand awareness (the book pride w.and Ferrell o,2006,p189 and G.M.Brown AND F.A.Macina, Jan1940, 2)

Advertising is an effective tool of communication used by marketers to deliver and communicate advertisers message and their product benefits to well defined target audiences. The message is generally communicated through the mass media which are the television, radio, Outdoor, newspapers (Print) and internet the

Also I am very grateful to "teachers",for their kind support and guidance for the accomplishment of this project work.

Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical, commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good that

3a “Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers – directly or indirectly – about the products and brands that they sell.” (Kotler and Keller)

Advertising: Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

Advertising is one of the most common types of social communication and an integral element of modern mass culture. It was the product of the development of market-oriented economic culture production methods, gradually, as the development of information technology in the process of historical evolution, becoming one of the most important social institutions of modern society.

Advertisement is defined as an act of advertising. It is a medium chosen by business sphere in order to introduce their products or services to the public. For instance, poster, radio advertisement, television advertisement, notices, and other paid advertisement are designed to attract the consumers. Advertisement more concern on images and graphics instead of words. While, advertising is defined as non personal communication of information usually paid for attract the buyers. Advertising is essentially a form of communication. To communicate is to establish between minds a relation of understanding (Lowell, 2008). It is because buyers are cognitively interpreting information through advertisement faster than wordy notices. The basic purpose of advertising is to identify and differentiate one product from another in order to persuade the consumer to buy that product in preference to another. Besides persuasion, advertising persist to gain information. While, these purposes are distinguishable both very often are simultaneously present. Sound and sight are two key senses of communication which utilized in advertisements. Various media such as newspapers and magazines are publishing large number of advertisements as obviously advertisements are their main source of income.

Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product company should take care about its quality and features must be according to the customer’s needs to satisfy them.

various parameters that attributed to disadvantages of advertising are as follows. Firstly, fake product, sometimes the product portrays in beyond reality as an example the deodorants attract ladies. moreover, the advertising agencies target the most innocent customer that are the children. as an example, providing toys with chocolates so a child may replete from his/her liking. in conjunction with, the innumerable banking schemes, various loan schemes attract the individuals of nation in a method or another. it's simple that these dynamic trends are just as a result of