The Effect of World Heritage Site Designation on Sustainability of Tourism in Bath

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1. Introduction
The city of Bath has become a World Heritage Site (WHS) since 1987, identified as “a place of outstanding universal value for its architecture, town-planning, landscape, archaeological remains and its role as a setting for social history”, which is a unique WHS in Britain covering the whole city scale instead of only historic core part (UNESCO, 2009).
Following the inscription of Bath from UNESCO (2009), which is “astonishingly, undertaken with no boundary”, WHS designation became a remarkable label for Bath. A large increase in the number of tourists to Bath after the designation, which makes Bath to be recognized by historic attractions covering from Roman origins bath to Georgian developments collections of 18th
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As Howard (2003) suggests that maintain heritages empty and change it to museum may the available way in the future, even it might harm the benefits of operators.
2.2 Changes in Local community
2.2.1 Overcrowding and local people’s life
Poria(2013) claims that some of the currently designated WHS, since they are recognized as part of heritage, an increase in demand explosion and tourist boost would be happened. Visitors normally attracted and associated by the iconic words “World Heritage Site”, and treat this site as a culturally famous and major significance to world (Tucker, 2010). Therefore, the status of overcrowding in Bath has drawn people’s attention.
In order to balance the distance between the increasing tourism demand and the carrying capacity in Bath, the living cost in bath has to increase, the local surrounding tends to be crowded. WHS designation attracts more and more visitors to Bath, at the same time, it is creating troubles for residents or people who need to living in Bath (Poria,2013).
The increasing popularity pressure could not only make house price, living cost increase, but also lead to the heavy tourism traffic. As one of the symbols of modern tourists, most joyful travels possibly rely on cars (Howard, 2003). This change could also be a challenge for Bath tourism, which is hard to spare enough space for affording the increase-parking

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