The Effect of the Company Macro Environment on the Component of the Core Market System in General and in Company Marketing Management in Particular

“Demographic divides the market into groups, based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, ethnicity, generation, nationality, and sexual orientation. Psychographic assigns buyers into different groups, based on lifestyle, class, or personality characteristics. Behavioral allocates consumers into groups based on their uses and responses to a product or service.” (Levens, 2012, 2010)

Marketing plays a role in the development and economic growth as it sparks research and innovation. Research to go above and beyond and innovation to develop and spread new ideas, goods, and services while meeting the needs of consumers. In doing this the market stays competitive and provides the consumer with a variety to choose from. As I develop my career, I am making myself more marketable by attending the University Of Mount Olive. While I develop

Demography is the study of populations which analyzes the distribution of a group of individuals. This relates to sociology because the distribution within a population gives a representation of the social interactions people have within society through statistics such as race and crime. In this project, the demographic characteristics of race, gender, income, and crime were examined for my hometown, then compared to those of the closest major city to determine the relationship between them.

What is demography? Demography is the applied branch of sociology that deals with population statistics and provides information on the populations of various countries or groups of people.

The marketing environment of CardSwap consists of factors and forces that affect the business’s ability to build and maintain successful relationships with customers (Marketing Teacher, 2014). Marketing environment is made up of the Microenvironment and macroenviroment. The Microenvironment refers to the internal factors of the business, such as the company, suppliers and marketing intermediaries (Marketing Teacher, 2014).

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

Human demography is an important field especially with our current population and dwindling resources. Our planet has recently exceeded 7.3 billion people, and does not really show any signs of slowing down for the time being (United States Census Bureau 2016). As we continue to grow, our impact on the ecosystems round the world and the species within them will continue to increase, thus making demographics a key issue in many other areas such as economics, biological conservation, and politics to just name a few.

Demography is the study of the components of population variation and change. Death rate and birth rate are two determinants of population change. Theory of Demographic Transition is comparatively recent theory that has been accepted by several scholars throughout the world. This theory embraces the observation that all countries in the world go through different stages in the growth of population. A nation's economy and level of development is directly related to that nation's birth and death rates. Population history can be divided into different stages. Some of the scholars have divided it into three and some scholars have divided it into five stages. These stages or classifications demonstrate a

Refers to the external factors or forces which affects the ability of the company to externally and internally serve its customers.eg. Demography, economic, cultural, political, competitors, legal & technology. The macro marketing environment takes into account

In the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and the company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing, 2009). Marketing strategies need to tick off consumer needs and demand. Companies follow a set of marketing strategies to be able to achieve their set mission goals. Strategies like segmentation, targeting and positioning of the market is used to analyse the

Micro-Marketing and Macro-marketing have to completely different meanings. According Basic Marketing the 9th edition by William D. Perrault, Joseph Cannon, and Jerome McCarthy define micro-marketing concerns the marketing activities of an individual firm, whereas macro-marketing deals with how the whole marketing system works (Perrault, Cannon, McCarthy 2014, p 526). I will be discussing organizational domestic and international, micro and macro marketing impacts on business and society, and identifying environmental elements that affect their marketing strategies.

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).