The Effectiveness Of Subliminal Advertising

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Running head: EFFECTIVENESS OF SUBLIMINAL ADVERTISING Is there any evidence that companies can make us buy products using subliminal processing? Student ID- U3144007 Assessment detail - Literature Review Word count - 1200 IS THERE ANY EVIDENCE THAT COMPANIES CAN MAKE US BUY PRODUCTS USING SUBLIMINAL PROCESSING? Abstract This paper reviewed the function and limit on subliminal persuasion on individual’s in choosing certain products over others through the exploration of past and present researches. Despite lack of evidence for the effectiveness of subliminal advertisement in the earlier researches, current researches have provide more indication in successfully manipulating individuals into choosing subliminally prime products under certain pre-existing conditions. However the review suggests that despite this promising results, more researches are required to fully comprehend the effectiveness of subliminal advertisement. Keywords: Subliminal, advertisement, researches, pre-conditions EFFECTIVENESS OF SUBLIMINAL ADVERTISING Is there any evidence that companies can make us buy products using subliminal processing? Throughout the years, the existence and effectiveness of subliminal
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