The Effects Of Advertisements On Children 's Television

1208 WordsNov 19, 20145 Pages
The data Adams et al (2012) utilised was supplied by an audience research bureau (Attentional) and although it was considered to be the most accurate available, it is widely used by the retail and manufacturing industry so may be subject to reporting bias. Nutritional specific data for the HFSS values of the foods advertised in both 2006 and 2009 was from data collected in 2009, this data could therefore be an underestimation of the HFSS values in 2006. The comparison of data from different time periods throws up the possibility of differing levels of advertising due to seasonality. It is likely during July there are more adverts for ice-lollies when compared with October. Although the banning of adverts during children’s television shows has an effect on exposure, children can still be exposed to these unhealthy advertisements through watching family entertainment shows which fall under adult regulations (Ofcom, 2010). As the conclusion of Boyland and Halford (2012) believe that rather than just restricting HFSS food promotion more could be done to promote healthier food options and HFSS restrictions should be applied further to include internet sources. Ultimately stricter rules are needed for change. Medical Approach The medical approach involves the use of clinical or medical techniques to prevent ill health and reduce morbidity and premature death. This can be through primary, secondary or tertiary prevention (Naidoo and Wills, 2009). In tackling obesity, one example
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