The Effects Of Advertising On Children 's Body Type By Using A Body Mass Index Scale ( Bmi )

Children are very important to marketers. They influence their parents and friends’ decisions. Every day children 2 to 17 years of age watch between 12-21 food commercials and that’s just on television (Haupt). They are also being bombarded by ads on the internet, video games, and smart phones. They’ve also introduced fast food into the schools. Many elementary and middle schools have Pizza Huts, Taco Bells, and various other restaurants in the schools. The fruits and

Childhood obesity has become an epidemic in the United States in the past three decades. In 2012, roughly 17% or 12.5 million children and adolescents are overweight or obese” (“Childhood Obesity Facts,” 2014). According to the Centers of Disease Control and

Since 1980 the rates of child obesity have more than tripled which has caused a growing pandemic of childhood obesity in the United States. Out of all the young children and adolescents within the age group of two through nineteen about 12.7 million are obese. That is the equivalent of about 17% of America’s population that is suffering from childhood obesity. Childhood obesity is too prevalent in all American households. Childhood obesity is detrimental on a national scale, since it has been growing at a steady rate in the United States of children not reaching the daily-recommended physical activity, the absence of a balanced diet with overconsumption of eating, and more critically the increase of type 2 diabetes.

Obesity has reached epidemic proportions in the United States and other developed economies. Over the past 30 years, the prevalence of obesity among children and adolescents in the U.S. has increased at an alarming rate, from 5-7% to 18-20% by 2008 (CDC, 2012). In addition, a full one third of all children in the U.S. are now overweight.

Advertising companies that produce commercials of food are taking an effect of teens healths. Anna Lappe discussed this situation in a video called, Real Food Media Project - Mythbusters Ep.2, she says, “... By the time Ida graduates from middle school one in three of her classmates will either have diabetes or on their way to getting it…” The children of this world are being affected by the foods that they are eating, these children are eating harmful products that can affect their health later on in their life. Another statement Anna Lappe discusses in her video is, “... only 16%...” of these kids are eating fruits and vegetables.

The obesity rate in America has become a major national health issue over the last several decades. Increasingly alarming statistics have garnered national headlines. Current statistics place 68.5% of the U.S. population in classifications ranging from "overweight" to "super obese." Approximately 35% of all U.S. adults currently fall under the label of "obese".(Ogden, et al., 2014) Potentially more alarming is the prevalence of obesity in adolescents. U.S. youth are becoming obese at earlier and earlier ages. One out of six children ages 2-19 are now obese and fully one-third of adolescents are overweight or obese. (Ogden, Carroll, Curtin, Lamb, & Flegal, 2010) Between 1980 and 2000, obesity rates among adults doubled and tripled among adolescents. (CDC.gov)

According to “Childhood Obesity Facts”, the percentage of children with obesity in the United States has more than tripled since the 1970s. Today about one in five school-aged children (ages 6-19) is obese.” Also, “The State of Obesity” reported that childhood obesity rates have remained at around 17 percent for the past decade. Approximately 14 percent of children (ages 2 to 5) enrolled in WIC are obese. Nearly one-third (31.3 percent) of children ages 10 to 17 are overweight or obese, and 13.9 percent of high school students are obese. These statistics support that childhood obesity is a problem in our country.

Childhood obesity is more than a major issue in the United States: it is an epidemic. The number of overweight and obese children in America has increased at an alarming rate over the past years. According to the Centers for Disease Control and Prevention, childhood obesity has more than doubled in children and tripled in adolescents in the past 30 years [1]. American Heart Association stated, “Today one in three American kids and teens are overweight or obese; nearly triple the rate in 1963” [5]. Unfortunately, this affects our children physically, mentally, and long-term.

The past several decades have seen an escalating trend in the rate of childhood obesity. Obesity results from an imbalance involving excessive calorie consumption and inadequate physical activity. Childhood obesity has continued to be a major issue in the public healthcare system, and has more than tripled. Obesity has increased from 6.5% in 1980 to 20% in 2014 among children aged 6 to 11. During the same 30 year period, obesity among adolescents aged 12 to 19 increased from 5.0% to 18.1%. With that said, America is experiencing a very serious health issue concerning its youth.

During the 1970’s, about 5% of American children between the ages of two and nineteen were considered to be “obese”. Over the past several decades, that percentage has risen to a whopping 17% - a change that is seemingly minute. It may only appear as a 12% increase, however, that 17% translates to 12.5 million children and teens burdened with the challenge of obesity. According to the Centers for Disease Control and Prevention, obesity is defined as having a body mass index that exceeds the 95th percentile (U.S. Department of Health). In other words, the average between the mass and the height of an obese child is greater than that of 95% of all other children. As in any medical issue, the biggest concerns for childhood obesity stem from the potential risk factors that can result. Some of which include diabetes, heart disease, asthma, and even death. Thus, many have sought out the root cause of the issue as well as the most effective solutions. Childhood obesity, promoted by a processed diet, increasing portion sizes, and limited access to healthy, affordable foods, is an epidemic plaguing a vast number of children within the United States and will continue to do so if left to fester. Nonetheless, this ailment can be remedied through an extensive understanding of proper nutrition, dedication to maintaining dietary excellence, and emphasis on prevention.

In the past 30 years, childhood obesity has more than tripled. The pervasiveness of obesity has increased from 6.5% in 1980 to 20% in 2014 among children aged 6 to 11. The prevalence of obesity among adolescents aged 12 to 19 increased from 5.0% to 18.1% during the same 30-year period. With that said, America is experiencing a very serious health issue concerning its youth. Obesity results from an imbalance involving excessive calorie consumption and/or inadequate physical activity. In addition, obesity is mediated by genetic, behavioral, cultural, and environmental factors. The health impact from childhood obesity has both immediate and long-term effects, negative consequences that include diabetes, cardiovascular disease, asthma, and

Obesity is more than a cosmetic concern for Americans; it is a very serious health concern. It doesn’t just impact the way Americans look, this serious condition can change the course of our lives, and not for the better (American Heart Association, 2005). Childhood obesity is a national epidemic that is affecting our children and adolescents of America at high and alarming rates. It occurs when children are exceeding the normal weight for his or her age and height. Up to one out of every five children in the U.S. is overweight or obese, and one and three are obese, and this number has continually to rise (Benaroch, 2012) for over 30 years. Since 1963, kids and teens overweight issues and medical conditions are increasing at an alarming rate and unfortunately some of the same overweight and obese kids / teens become overweight / obese adults with serious health issues. Overweight kids have a 70–80 percent chance of staying overweight (American Heart Association, 2005). The most common causes for children being overweight and obese is genetic factors, lack of physical activity, unhealthy eating patterns, or a combination of all these factors.

One of the greatest health risks that children face today is not an atrocious disease like cancer nor is it learning or behavioral problems—it is obesity! The Mayo Clinic, a nonprofit organization committed to clinical practice, health education and research, defines child hood obesity as “a serious medical condition that affects children and adolescents, that occurs when a child is well above the normal weight for his or her age and height” (Mayo). The Mayo Clinic goes on to say that childhood obesity is particularly troubling because it starts kids off on an early path to health complications that they could encounter later in life (Mayo). The Centers for Decease Control and Prevention (CDC) has recently started referring to obesity as an “epidemic” and new national statistics show that about 16.06% of American children, ages six years old to eleven years old, are considered to be overweigh (Childhood Obesity Facts). The California Department of Public Health Nutrition concluded that in California, 15.8% of children, ages six to eleven years old, are considered overweight (Obesity in California: The Weight of the State, 2000-2012). With these percentages in mind, Childhood Obesity must be viewed as an immediate serious concern that is impacting our children at the national, state, county, and local level.

Obesity is becoming an increasing problem with children in America. The obesity rate among children and adolescents have been greatly increasing in the last thirty years. “In 1976, about 7% of children and 5% of adolescents were obese, with a body mass index (BMI) in the 95th percentile; in 2000, over 15% of both groups had become obese.” Nearly one third of American children were obese by 2000.

Childhood obesity is a serious public health issue that threatens the health and well-being of the U.S population. According to a research study titled “Obesity Policy Spotlight: Childhood Obesity,” there has been a four-fold increase in the prevalence of overweight children and adolescents during the past four decades. Another study conducted titled “ Childhood Obesity: Our Time To Act,” found that according to the National Health and Nutrition Examination Survey (NHANES), an estimated 17% of children and adolescents between the ages of 2 and 19 are obese. It is also stated that our nations children are the first