The Effects Of Advertising On Our Daily Lives

1614 WordsNov 20, 20167 Pages
“Explain the evolution of advertising in television, from its early days until now. Feel free to bring movies into the conversation when you discuss product placement and product integration” The definition of advertising is “the act or practice of calling public attention to one 's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.” (Dictionary.com, 2016). Advertising has a great effect on our daily lives. The techniques used in advertising have changed greatly over the years. “Television is a visual and auditory medium that, unlike print media, affords advertisers additional methods and opportunities for influencing your customers ' decisions. The sights and sounds of television help advertisers appeal to different senses at the same time -- if a visual doesn 't attract you, the music may, or vice versa. Unlike print or radio ads, which focus on one sense or the other, television advertising can hit your audience with both at once” (Ryan, 2016). “In the U.S., far-reaching advertising trends were established in the cultural and economic environment of the 1950’s. Traditional media such as radio, newspapers and magazines remained vital ad conduits during the early years of the decade, but TV quickly became a cornerstone of many advertisers ' national media plans” (Adage Encyclopedia, 2003). Advertisers selling techniques relied on methods including motivational research, demographic
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