The Effects Of Apocalyptic Discourse On Human Behaviour Towards The Environment

2070 Words Apr 27th, 2015 9 Pages
How Environmental Apocalypse is represented in new narratives

In the last decade, mass media have created some fatalist stories about climate change due hot summers and cold winters that never have been registered before. This strategy has the tendency to describe the effects of global warming on television, newspapers, cinema, even literature; which can be associated to an apocalypse discourse. But this apocalypse view embraces the role of awareness on human behaviour towards the environment. However, this apocalypse discourse sets a problem, because the excessive use of the media motivates confusion and misunderstandings by the audience. On the other hand, this apocalypse could be compared as a religious element to create fear beneath the general public, for the reason that humanity 's sins have provoked climate change on Earth. Because of this, the present paper will assess the relevance of apocalyptic discourse as an ideology in the media, which is used as a precautionary principle to climate change.
To aim this goal the idea will be discussed as it follows: what is the apocalypse; how this idea has been represented by contemporary narratives, and what strengths and weakness presents. With this structure, it is pretended to understand the apocalypse narrative on environmental issues, and if this narrative helps to motivate to act within the ‘audience’. Therefore, it will be helpful to start with Greg Garrard, who explains that “apocalypse provides an emotionally…
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