The Effects Of Digital Media On Society 's Media

Media: Now-a-days right from children to elders, all are greatly persuaded by each and every kind of media. Especially, they are easily influenced by television, mobile, computer and internet allowing them to imbibe all that is shown without segregating as good and

Throughout America’s infantile years, the media solely consisted of the printing press, but as a result of industrialization, commercialization, and professionalization, it now extends into the world of technology, reaching far more Americans than ever before. Media can be defined as collective outlets for mass communication. In today’s society, massive amounts of media are consumed in a plethora of forms: newspapers, magazines, television, Internet, and social media. The 2007 U.S. Census Bureau 's Statistical Abstract of the United States reports that adults and teens spend nearly five months out the year watching television, surfing the Internet, reading daily newspapers and listening to music (cited in ABC News, 2006). In correspondence

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.

We live in a time where technology is constantly advancing, and the media is in every aspect of the typical American’s life. Our parents lived during a time without cell phones or televisions in their homes, their connection to the media was through books, magazines, newspapers, and the radio. As a twenty year old in 2016, I've always had a television, computer, and cell phone in my home, so my connection to the media was though what was on television, movies, video games, music, and many different things on the internet. Growing up I spent a lot of time playing outside and technology wasn’t something that had to be limited because it wasn’t a problem until I was a teenager. Now days it’s rare to come across a child who doesn’t have their own iPad, old smartphone, or a cell phone that is in service. Have you ever thought about how the media influences you, what you watch on television, the music you listen to, your views on certain subjects, when you have a question about something you look it up on the internet; then think about why you lean more

Media is all around us and individuals seek gratifications from using it, “In the era of mediatization, the vision of what the media do with audiences and what

Media networks have sensationalized events and stories that in the past, we would never have thought to be newsworthy and/or would have never known about but due to the many technological advances and the emergence of social networks, we are inundated twenty-four-seven via social networks click bait advertising to news networks embracing social media to convey their messages using a multitude of avenues such as twitter, Facebook, and Instagram just to name a few. Whereas the media producers have responsibilities to audiences, us media users, the “audience” have our own obligations.

“Mass media are forms of communication that generate messages for very large, very heterogeneous, and very anonymous audiences” (Thompson et al. 93).

The media industry is the state of our actuality. Society expects for the news to keep them informed on what is going on around the world. There are several different kinds of media; there is the newspaper, radio, and television. Each category has its own different stage that has modeled the media to be as influential as it is in society today. Along with all other forms of media, newspapering has played a huge role in the way society view the media industry. Through time many changes have occurred, are occurring, and will continue to develop in the future. The media have an immense impact on society.

Growing up in the 90s, my family mainly shaped my cultural life until technological advances, such as the personal computer and colored television arrived. My family purchased a colored TV, and as a child, all I wanted to do was watch cartoons. Early on, my mother would limit the time my brother and I spent in front of the TV, and I never understood the logic behind it until recently. Similar to my family, mass media has altered how we communicate. In fact, there is an over abundance of media in present day life. For example, many households have embraced and welcomed personal computers, Ipad’s, and TV sets into their living rooms. In the American society, an average American spends about 1,600 hours a year watching television (“Characteristics of Culture 51”). As per the U.S. Census conducted last year, for many Americans, access to computers and high-speed Internet connections has never been more important. We use computers and the Internet to complete schoolwork, locate jobs, watch movies, access healthcare information, and find relationships, to name but a few of the ways that we have grown to rely on digital technologies (“Computer and Internet 2013”). In the past, families would read the newspaper or talk to a neighbor to find out about current events and information.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

Currently our society is in the midst of a media shift. Although there is still a need for traditional media, online media is finding its place in consumers needs. It’s important for professionals in the journalism industry to take note and understand the direction this change is taking.

The world today is full of information, that ranges from the smallest chip of a phone or the monstrous screen of a football stadium. It can take the form of anything to grasp people's attention. Dating back to the 1920s, the word “media” has been introduced due to the golden age of American society. Introducing radios and bulky TV's, people in the United States started to turn their head to these technologies. Eventually, people worldwide are influenced by how much these technologies can shape their life. However, companies, schools, brands and other forms of businesses began to advertise themselves among the media. Therefore, marketing the use of mass media into today's pop culture. Allowing it to be the center of advertisement, such as influential desirements, regarding unnecessary needs, impacts toward pop culture, and as well of excessive use of computers.

Uttara (2016) defines mass media as a communication medium which used to interact or communicate with large amount of citizens of different languages. People receive different messages through communication devices every day, such as TV, newspapers, and magazines. People received pictorial massages in the past. Nowadays, those devices become high-technology media. One thing that all of us agree upon, is that media become an inseparable element of our life. Media is an effective tool to disseminate information, market, advertise, and communicate. It was a double-edged sword since there are both positive and negative influences of the mass media.

Digital Journalism has been the go-to research topics for many journalism and writing academics since the rise of the internet and digital modes of communication in the 1980’s and 1990’s. There is always controversy surrounding the legitimacy of digital journalism and whether it will be the demise of traditional media and newspapers.