The Effects Of Drug Advertisements On Women 's Health

1331 WordsNov 20, 20166 Pages
Drug advertisements usually demonstrate women through some sort of preconceived judgment. In Plan B One-Step drug advertisement, these stereotypes about women are made particularly clear by assuming that women who require this pill were being unsafe and irresponsible during sexual intercourse (Halas, 2008, p. 4). This is bias as the ad does not consider that the reason a woman may need to take this drug is because all of the necessary precautions she took, failed to work effectively. Plan B One-Step drug advertisement defines and constructs the category of woman, women’s health, and the interplay of science and culture by conveying to readers that women constantly need assistance from physicians, which ultimately results in doctors diminishing women’s health concerns because to them women do not know anything about their body. For this reason, drug advertisements, specifically Plan B One-Step lists mostly medical terms that only individuals in the medical profession can understand. This can be detrimental to women who are planning on buying Plan B One-Step as many will not be able to truly comprehend what this drug can impose on their body (Healthfacts, 2008, p. 252). Sadly, this is the reality for women in today’s society. According to Rhonda Love’s article, “The Power of Science and Medicine” all men and women are influenced by dominant standards; thus dehumanizing women through all forms of communication, specifically in advertisements (1994, p. 24). Therefore,
Open Document