The Effects Of Hispanic Radio On American Society

In addition to contributing to the country’s increased economic output, Latinos are influencing the nation’s political structure as well. Historically, this influence dates back to 1898 when the Spanish-American war “not only changed America, but announced America as a world power” (Balkaran). This skirmish, while fought against Hispanics, raised the United States to a position of global dominance, earning them political favor among existing world powers. In more recent history, the Latino-American community has served the role of the “swing vote” population in many battleground states: “The Viva Kennedy Movement helped elect one of America’s promising leaders, John F. Kennedy, as well as the election and recent re-election of America’s first African American president” (Balkaran). Political science professor Stephen Balkaran continues with this idea, stating, “Without the

Hispanic Americans: The US government has started granting us citizenship. It has come with a price though. We are now also required to sign up for the draft. Jose has been sent to fight in Europe, Miguel is guarding the Panama Canal. Not sure where I’ll end up

All the subjects interviewed agreed that most of the stories they read about Latinos in the media deal with immigration. Subject one believes this is a problem and that the only way that the media can be taken seriously by the Latino community, is if they stop the constant stereotype of Latinos as illegal immigrants, which is only spotted in markets like Miami or Los Angeles. Subject five stated that the bad aspects about the Latino

Different promotional tools would be used to communicate to each target audience. A media campaign focused on both Spanish and English language TV, radio and newspaper would target parents and adults. This would also include news features on networks such as Univision. These features would also target political and community leaders. Children and teenagers would be targeted through media popular with their own group. A large focus here would

America is a giant melting pot of races that brings a mixture of traditions and cultures. History informs us that societies are the result of collective contributions from the various social and ethnic groups (Times – News, 2008). The United States contains the most diverse combination of cultures in the Americas, due to the contributions made by all the native and foreign cultures embraced within this nation (Times – News, 2008). Hispanic roots composed of influence by settlers from Spain to Mexico and/or Latin America brought in to the United States by immigrants. Hispanics were present in this land before the birth of the United States (Times – News, 2008). The legacy of Spanish-speaking peoples has been uninterrupted throughout American

The world we live in today is surrounded by media. The media goes anywhere from the television set in your living room to the browser on your cellphone, and even the radio in your car. In short, we cannot escape the media since it has become a natural part of our everyday lives. This five letter word seems so insignificant, yet it is so powerful. Since we are in touch with media everywhere we go, we always seem to believe everything that is shown to us. Many things are shown in media but that does not necessarily mean that they are always true. There are times in which certain ethnic groups are falsely portrayed. An article from 1998 titled, “No Chicanos on Tv” by Cecilia Alvear, talks about the lack of diversity that one might find in the media. In this case, she mentions that Chicanos are hardly ever shown in the media and that when they are, it is not in a positive way. Alvear mentions that they are only shown when they are being arrested or when there are illegal aliens fleeing. The media as a whole is responsible for the stereotypes,discrimination, and violence minority groups may face due to their portrayal of these races.

I have seen over the years that the Hispanic population in California alone has grown enormously in California let alone the United States. The federal government came up with the term Hispanic to “provide a common ground to a quite large but diverse population of people that have come to the United States from a Spanish speaking country” (Clutter & Nieto, n.d.). I have seen that Hispanic families are a very tight family and that is very important to them as a social unit. Hispanic the term “family” consist of lots of family members like: children, parents, and even extended family like cousin, grandparents, etc.

It wouldn’t be an unknown fact that America is greatly populated by the Hispanic culture. Whether that be a mix of European and Hispanic races, there is no doubt that there is a strong Latino presence in the United States. Because of immigration in the 1800’s, and the overrun of the European and Hispanic countries onto American soil, thick cultural history was buried into the American melting pot. And though both European and Hispanic cultures came into America, Hispanics gravitated toward the west coast, because of its vicinity to the Mexican border. Their culture is greatly represented in America through their art, their identity, and their relationships with others in places like Texas, California, and Nevada.

I think that Hispanic Americans are changing American culture more so than they are assimilating. One of my good childhood friends, Jonathan Arenas, was 100% Mexican. Both of his parents were born and raised in Mexico before moving to the United States to start a family. I can recall going to his house all the time and thinking how different everything was. His family was one of the most kind and genuine group of individuals that I have ever met. Everything from the smell of their house, the food they made, and they way they spoke was unlike any other household that I grew up around. His birthdays were always a fun event to go to as well because they had traditions like no other. Every year there was always a piñata and we all got to take turns

Growing up as a Chicano in a Mexican family has made me grow accustomed to the lifestyle of Hispanics and the struggles that can come with it. This research has helped me more clearly define the differences between the Hispanics and the Anglos in terms of family and social status. I learned how unique a Mexican’s pride is for their country and tradition, and how America was so massively impacted by Hispanics dating back to the time of the Spaniards’ first expeditions here. I also learned why it is the Southwest that is more predominantly Hispanic and I learned of how Spanish customs, culture, and language was spread. However, even while we do not fit so highly in social status, my research also made me proud to be Hispanic because we hold on to our past and traditions so that we can know where we are

At the age of 11, the news had never interested me until that day. I had begun my homework when a certain news reporter caught my attention. He was introduced as Jorge Ramos. He appeared on the TV screen, wearing an ironed white dress shirt and a striped blue tie. He was standing in front of a screen with bright graphs and pie charts reporting on bombing in the Middle East that had begun to occur more often in the past months. He spoke Spanish in such an articulate way, using many words that I did not understand. I noticed the way his tan face contorted into a deep sadness: his eyes were glossy and the wrinkles on his forehead became more prominent as he spoke. Immediately, I saw how compassionate he was. At the end of his report he urged viewers to donate to the Red Cross to aid the victims of the bombings and the tears threatened to fall from his eyes. From then on, I looked up to Jorge Ramos. Watching his reports daily made me realize that Latinos could also be smart, compassionate, and thoughtful, contrary to the stereotypes that are seen in the media. “Maybe being Latina isn’t so bad after all”, I

Bacilos' US Latino target fans are more likely to consume music through Am/FM radio (60%, 120 index), video streaming services (47%, 114 index), Free online radio (44%, 121 index), CDs (42%, 114 index), and Free on-demand streaming (30%, 115 index).

We are a melting pot of immigrants from all over Latin America and, as a result, Spanish-language media and cultural outlets increasingly seek to bridge cultural and dialectical differences, subsuming dozens of nationalities under the origin-neutral identity of “Latino.” The resulting “neutral” Latin American Spanish spoken on stations like Univision

Over the last decade DTCA has made media learning important and credible to Hispanics. Commercials incorporates cultural heritage and ethnic credibility. By seeing those two in commercials a Hispanic will easily relate and feel more comfortable in asking a physician about a new medication they recently heard about but know more information than a medication their doctor prescribed them with. Hispanics in recent have turned to Spanish TV and radio media for information. the media has noticed if patients Read and hear information explained in their native tongue then it will make them feel more knowledgeable and promote further information seeking making a medication more likely to sell. Hispanics tend to view the advertising useful rather than

According to the latest estimates from Experian Marketing Service, 63% of Hispanic adults own a smartphone versus 60% of non-Hispanics (Fetto, 2014). According to the PWC Consumer Intelligence series, not only are Hispanics the fastest growing minority in the US, they also have the greatest purchasing power of any US ethnic group. For mobile companies, Hispanics represent outstanding growth opportunities (Bothun & Lieberman, 2014). Mobile companies use commercials to advertise and connect with the everyday customer. Knowing that Hispanic customers watch both Spanish and English speaking channels they began to use “Spanglish” commercials as a way to communicate with the Hispanic consumer. As the Hispanic wireless market grows, mobile companies use our Hispanic cultural backgrounds and bicultural lives to sell and connect with customer. Creating a new Spanglish media culture can mean larger numbers for wireless companies and global recognition for this non-dominant group.