The Effects Of Issues And Personality On Leader Evaluations

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The Effects of Issues and Personality on Leader Evaluations Looking at data form the 2011 Canadian Election Study, this essay discusses the impact that leader traits and issues opinions have on evaluations of the three major party leaders. Bases on previous research, we expected to find that traits would have the largest impacts on leader evaluations, while issues would also have an impact, but a smaller one. Also based on previous research we expected that while there would be issues impacting the leader evaluations, the issues that mattered would vary between leaders. Using three multivariate regression models, we compared the relative impacts that of the issues and traits, while also controlling for ideology, being a Quebecer and if the…show more content…
The Michigan School model, instead, examines three key factors: party identification, candidate evaluations and policy issue positions. More recent theories have sought to combine these two models using a metaphorical funnel of causality (Lewis-Beck et al. 2008). In this model, long term factors, such as socio-demographics and partisanship are placed closer to the opening of the funnel, and as we move deeper into the funnel, we come to factors that are less stable and more likely to vary as the election approaches, such as issues and candidates. While the funnel of causality provides a better picture of the factors that affect voting, the Multistage Model provides the best picture of vote choice. While both the multistage models and the funnel of causality organize factors based on their proximity to the vote choice, taking into consideration more stable and variable effects, the multistage model goes one step further by explicitly representing the linkages between factors (Gidengil et al. 2012). Based on this understanding, it is clear that while factors like issues and candidate evaluations effect your vote choice, they also have an effect on each other. In this paper, we will be examining the effects that one of these variables, issues, has on a second, candidate evaluations. Previous research (Belanger and Meguid 2008) has found that issue ownership and issue salience both have effects on vote choice. Voters are more
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