The Effects Of Lowering Prices On The Economy

Demand may be price inelastic - Demand is not very responsive to changes in price. This means revenue will fall.

More recently, the recession impelled many bricks-and-mortar retailers towards a damaging focus on discounting that eroded not only many stores’ price positioning but also any point of differentiation or exclusivity.

Low pricing eventually results in loss of customer loyalty as pricing to bottom is a risky business strategy.

Consumers have certain types of perceptions of price in correlation to the product quality and service; therefore, company should base their price on the customer’s perceived value (K&K). Some consumers are price sensitive, while others are quality or both. “The key to perceived-value pricing is to deliver more unique value than competitors and to demonstrate this to prospective buyers” (p.183). For example, Dish Network has introductory price for a year or two, then it bounces back to regular price. Also, the company offers different TV packages, which can be customized according to the station most watched or one can pick one of the package the company provides. I have been with Dish Network for more than 5 years and one thing that kept

In a world governed by the rule of currency has a major effect toward the amount an individual owns. The current world economy, labor is required in order to supply services to whomever is willing to buy. The amount of money distributed and earned throughout the economy feeds the nation 's GDP, which shows the stability of the overall economy of that nation. There is an imaginary sequence that must be established in an economy in order to balance both labor and revenue to stabilize a country’s economy.

How do channel members add value? Provide information, promotion, or put business in contact with potential customers.

The article “Wetzel’s Pretzels’ CEO says minimum wage increase boosts business” by Sam Harnett, analyzes deeply the minimum wage topic from all aspects; political aspects, social aspects, and economic aspects. It argues that if the federal minimum wage goes up, the net effect will be positive towards all industries in the economy. By positive here, I mean good effect from all aspects. In the textbook chapters under construction, Chapter 4 in “Economics” by Hubbard/O’Brien, it simply reasons the same outcome that increasing the minimum wage is necessary for all states in the US. The textbook chapter additionally highlights that any minimum wage above the current federal minimum wage has to be binding floor wage since the federal minimum

The greater the demand of a product, the greater the associated value, and hence greater will be price. Price is also dependent upon the supply of a product, the lower the supply, the higher the price. The price of a product is also dependent upon the state of the overall economic conditions. At the time of the recent recession, the ticket prices of matches and merchandise were set at a comparatively lower level than at the time of a boom. (Kotler)

For price-conscious consumers, cutting prices would attract them more. Also, the company enjoys strong credibility, retaining its loyal customers who were simply buying less. So, reducing prices would stimulate sales.

Value pricing is used where external factors such as recession or increased competition force companies to provide ‘value’ products and services to retain sales.” The

The recent recession has hurt the entire retail market and regaining profits will be a constant challenge for the entire industry. In order to remain competitive, Ann Krill states,” value and versatility have become very important. She needs an incentive to shop.” (Hymowitz, 2012) Ms. Krill goes on to say,” I think in uncertain economic times, value becomes more important...” (Hymowitz, 2012)

Figure 1 demonstrate that when Coca-Cola price goes down from $2.00 to $ 1.50 the demand of quality rises from 4 to 6. When Coca-Cola wants to get their consumers attention price is no the only factor that matters and sure it doesn’t determinate how much people will pay for the product.

Quite often, consumers purchase goods and services based on their perceived need. Upon making the decision that a need is present and a solution is available consumers are more equipped to react to that need. Although previously perceived that consumers will normally accept prices as presented by suppliers that remains to not be the case. Consumers assess and process prices based on past purchases and other psychological process they went through previously such as persuasive marketing strategies, accessibility of the goods or services and possibly information gathered from prior purchasers of a product. There are countless options that are available to consumers. Consumers are then faced with the choice of choosing the product that best fulfills their need at that given point. Consumers who are knowledgeable regarding prices will be aware of the approximated price for products (Zhao, Zhao & Deng, 2015).

Price interacts with all other elements of the marketing mix to determine the effectiveness of each and of the whole. The objectives that guide pricing strategy should be a subset of the objectives that guide overall marketing strategy. Thus, it is probably wrong to view price as an independent element of marketing strategy or to assert that price, by itself, is a central element in the marketing mix.” (Webster, 1979)

Price, which is one of the most important elements of the marketing mix, can be difficult to get right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005).