How Does The Media Affect Women's Body Image

Self-esteem is a global evaluative dimension of the self and determines if you are satisfied with certain aspects of your life. For example, your appearance, your personality, your abilities and your relationship with others. The media is a powerful source of tool to manipulate adolescents that portrays unrealistic images that affect the way they feel about themselves. I believe that the social media does affect the self-esteem of adolescent’s due to self-image.

It is no secret that today’s society defines beauty as thin, long-legged women with statuesque bodies. Examples are found everywhere just by glancing at the closest magazine ads or by scrolling down the latest fashion article online. Normal, everyday women are being forgotten and tossed aside to make room for the “Top-Model”-like women currently crowding up Hollywood. Media depicts women as an unattainable image. They pressure ladies to buy the products they’re advertising; luring them with false advertisements promising that with it, they too could be perfect. While the media portrays women in a certain way for advertising and marketing benefits, it has caused numerous negatives effects to women’s self-esteems nationwide, it contradicts

A body image is a subjective combination of all the thoughts, emotions, and judgments that an individual may perceive about his or her own body. Each individual has a unique perception of his or her own body. This image is strongly influenced and often times skewed due to the increasing pressure created from outside, societal factors. With a world that is continuously creating new forms of social media and entertainment, individuals are constantly exposed to images that supposedly define bodily perfection and are then expected to resemble these images in order to fit in and/or please society. The expectations that have been put in place by society has created unwanted pressure on individuals who feel as if they need to resemble these images to get society’s approval.

Media has become a significant component within society. While media provides many pros, it supplies various cons as well. One very prominent fault that the significance of media has is its visual depiction of women. There is an abundance of media portraying women to have ideal bodies, and this undoubtedly has a negative effect on adolescent girls. Two of the many effects of media on females are depression and self esteem issues, as well as eating disorders. Unfortunately, body dissatisfaction caused by media is becoming more and more common.

Over time, the perfect body image has changed in many ways. This is very evident in the female sex, especially through media. “Americans spend about 68 hours per week exposed to various forms of media” (US Census Bureau 2009). This media exposure through outlets such as t.v., radio, music videos, movies, and the internet, all influence the way people think about gender. The media influence is very evident in the way people view women and think about women in different cultures. Media influence on women creates negative viewpoints with how women view themselves and even how men view themselves, in turn making it hard to break certain beliefs and stereotypes instilled on society.

Mass media is effective in teaching us what we “should” look like. Women should be thin. Men should be muscular. The skinny and muscular ideals portrayed in advertising encourage men and women to look a certain way. The depiction of the female ideal has helped shaped society’s perspectives about beauty. The media pushes you to “improve your body” by buying their products but soon the road to a skinny and toned body leads to a self destructive path of self hatred. The powerful ideas that the media transmits through words, images, and movement can have lasting impacts on the human brain, affecting how we think and

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

Realistic representations of women in the media will teach women to strive to achieve attainable goals that have positive outcomes. Furthermore, the media’s definition of “beautiful” is not healthy.

The media use subliminal messages to get the viewers’ attention by using ads, commercials, and other sources of media. For example, when siting in a hairdresser you’re flipping through a magazine all you may see is a young beautiful model who’s thin, perfect skin and just perfect in every way. “The idealization and pursuit of thinness are seen as the main drivers of body dissatisfaction, with the media primarily setting thin body ideals” (Hill 2006). The media doesn’t realize how they cause women, especially young girls to have low self-esteem. Stated in the

The female body image is highly influenced by the mass media and the media’s portrayal of women, ‘70% of college women say they feel worse about their own looks after reading women’s magazines’ (University of Massachusetts & Stanford University, 2006), the portrayal of women in the media has an unrealistic approach and brings out body dissatisfactions and this results in eating problems and disorders.

Today I’m going to talk about the Media and a women’s body image, and how the media could be harming you and your children. Have you ever read a magazine or watched TV and say wow I wish I look like her? The media sets out tons of images and videos of a way an average woman should look like when in reality what the media is showing is unrealistic goal to achieve. Whit the media showing off only one body image or what they would say “perfect,” body image they can cause serious problems mentally and physically in a women’s mind and body.

Today, we are always surrounded by a variety of media and we identify ourselves in parts of those images we see. Media believes women should look like Victoria Secret models: tall, lean, and tanned women, but lately there has been issue from women all over the world who are tired of having to be set at impossible types of female figures. Revolving around a certain type of body figure is horrible because bodies come in different shapes and sizes. The media has influenced the female body perception by showing that women need to have a “perfect body” to pass in society. These magnificence gauges, multiplied through the media, impacts affect women and their self-perceptions. The medias influence on female body image has led to eating disorders, dissatisfaction in women, depression, and substance abuse in women.

Over the years a debate over who is to blame over the decline in how girls perceive themselves has arisen. With Photoshop being the societal norm concerning the media, it has become difficult for many to understand where the line between real and near impossible standards lies. Youths see an image edited to “perfection” and strive to reach the standards that they imagine due to the images displayed on magazines, television and social media. From Disney to magazines like Vogue the mass media bombards audiences with fake beauty that they, as normal people, will never be able to achieve. The mass media is responsible for causing the rise in the number of people with a poor body image, eating disorders, and cosmetic surgeries.

Not only my primary sources, also in all my secondary sources indicated how the media play a deviant role in women’s physically and mentally health. In the report by Bloom, Gitter, Kogel , and Zaphiropoulos in 1999 not only proved that women are influenced by the media false image, they starve to death, wear excessive makeup and follow the media ideal and standards beauty. Women never can be satisfied with their appearance and their looks since the media definition of beauty changes during the time.

In 2001, actress Kate Winslet caused controversy over a statement she made about her weight. She told Britian’s Radio Times that she needed to lose weight “or I won’t work.” She was referring to the nearly fifty pounds she gained during her pregnancy, but fans were still upset over the famously curvy actress’s confession. Then, in 2003, Winslet shocked fans and critics alike when she expressed her distaste for GQ Magazine’s digitally slimmed pictures of her (Tauber, 2001). The most recent criticism of Winslet was in 2008. She appeared in Vanity Fair Magazine looking slightly thinner than normal, and many people were judging Winslet for being hypocritical. Winslet’s rep said that she was not airbrushed to look thinner, that that is