The Effects Of Mobile Money Services On The Performance Of The Banking Institutions

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ARTICLE REVIEW 1 ‘THE EFFECTS OF MOBILE MONEY SERVICES ON THE PERFORMANCE OF THE BANKING INSTITUTIONS: A CASE OF KAKAMEGA TOWN’ PRESENTED BY: TIIGAH AZARE JUSTICE (MBA, PROJECT MANAGEMENT) AN ARTICLE REVIEW PRESENTED TO THE TEXILA AMERICAN UNIVERSITY. July, 2016 Source The International Journal of Engineering and Science (IJES), ‘The Effects of Mobile Money Services on the Performance of the Banking Institutions: A Case of Kakamega Town’, April 2014, Vol. 3, ISSN (e): 2319 – 1813 ISSN (p): 2319 – 1805 www.theijes.com The IJES Page 16. Introduction This is a review of the article on ‘The Effects of Mobile Money Services on the Performance of the Banking Institutions: A Case of Kakamega Town’. In this review, the article is…show more content…
References were cited in-text and set out clearly in the literature cited section. Article summary The main purpose of this study is to assess effect of Mobile Money Services (MMS) on the performance of the banking institutions: a case of Kakamega town. Thus, it seeks to examine how various mobile money services transactions’ impact on the performance of banking institutions in Kakamega town and also to establish the effect of accessibility to mobile money services on the performance of banking institutions in Kakamega town and finally the effect of efficiency and proficiency of mobile money services on the performance of banking institutions in Kakamega town. A sample of 115 respondents will be used to gather data from 13 financial institutions in Kakamega town. Data collection will be basically through self-administered questionnaires, both structured and semi-structure; interviews and observation. The study came to a number of conclusions among which states that, the provision of mobile money services by various service providers has had a positive impact on the performance of the banking institutions. It therefore recommends that, banks should conduct research on other possible mobile money services packages that are user friendly and develop them so as to enable deposit/withdraw of money using mobile phone which will meet different customer requirements and capture market niches that competitors have not identified hence expand on the market share leading to
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