The Effects Of Modern Mass Culture On Modern Society

The background given provides us with an idea of the definition of advertising, its purpose and goals, its different cycles

Facial expressions through non-verbal communication are a sufficient way in listening, expressing emotion and giving feedback. Non-verbal communication is a vital element of interpersonal communication as it helps express emotion and personality through the process of exchanging information (Eunson 2012). Non-verbal signals such as facial expressions can be defined as

Advertising is a form of marketing communication used to persuade the audiences to buy a particular products or services. It was first started in Ancient Greece and Ancient Rome with the method of advertising on papyrus and rock painting. Later in 18th century, Victorian and Edwardian Britain left a big impact on the advertising industry, in where the advertising developed and increased dramatically ever since. The Victorian and Edwardian Britain reflected the social and economic changes in that era in term of the advertising method, the types of products advertised and the expansion of the advertising industry.

Nonverbal communication plays an essential role in any conversation. Individuals who are aware of nonverbal actions during conversations can more effectively interpret what is being communicated.

My writing assignment is to explain nonverbal communication “messages expressed by nonlinguistic means”. (Adler et al 431) so that you may understand that verbal communication is just a small part of the communication process and that through nonverbal communication you can communicate without even using words or by the way you say the words. Let me warn you that you need to be very careful when trying to interpret nonverbal communication, because nonverbal communication can be ambiguous. What I mean by that is nonverbal communication can have more than one meaning as you will see later in this writing assignment.

Advertising is the marketing of an idea in ways that encourages and persuades audiences to take some sort of action. In most cases, the action would be to buy a product or service while other are simply to raise awareness. Whatever the case may be, money is poured into advertising every day. Marketing agencies try various ways to convince people to buy their products using different persuasion techniques. After first examining an advertisement, one could analyze how each detail in the ad was specifically designed to affect its audience in a way that convinces them that they need what is being advertised. One would also be able to notice the values and important aspects of a culture through its advertisements. For

First, through technology, digital era has revolutionised the communication process. The communication process has been made easier because of the emergence of gadgets like mobile phones. With the initial communication processes mostly utilising the face to face communication, the digital era has increased the nonphysical communication a factor

Mass culture is defined as “the set of ideas and values that develop from a common exposure to the same media, news sources, music, and art.” (Chegg) The end of the 19th century and well into the 20th century Mass culture was being developed across America. Technological advances including automobiles, movies, radios, and televisions helped immensely to create the consumerist culture we live in today. These technologies brought the once isolated population together through shared experiences.

Nowadays, the increasing number of companies decide to boost the investment of advertisements in order to propagandize the new products more effectively and efficiently. Munusamy and Wong argue that advertising has become one of the important elements in our modern life (Munusamy and Wong). According to the most recent forecast of US advertising spending, eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels ("US Total Media Ad Spend Inches Up, Pushed by Digital - EMarketer."). Besides, the increasing concern from the businessmen who spend a lot of money on advertising, there are also a rising number of customers who have highly prone to choose a product while being affected by advertisements. For example, the advertising that children view daily works -- 84 percent of parents take their kids to a fast food restaurant at least once per week (Davidson, Jeremi. "How Are Teenagers Affected by Advertisements for Fast Food?"). In addition, some advertising strategies will cause some social problems, such as advertising some products which will undermine health. Given the fact above, the increasing investment of advertisements is the debatable exigency. The research questions which leaded me to investigate are listed as follows: Is the huge investment of the advertisement worthy? And what kind of advertising strategies should be applied to gain better advertising effect?

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

Nowadays, the increasing number of companies decide to boost the investment of advertisements in order to propagandize the new products more effectively and efficiently. Munusamy and Wong argue that advertising has become one of the important elements in our modern life (Munusamy and Wong). According to the most recent forecast of US advertising spending, eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels ("US Total Media Ad Spend Inches Up, Pushed by Digital - EMarketer."). Besides, the increasing concern from the businessmen who spend a lot of money on advertising, there are also a rising number of customers who have highly prone to choose a product while being affected by advertisements. For example, the advertising that children view daily works -- 84 percent of parents take their kids to a fast food restaurant at least once per week (Davidson, Jeremi. "How Are Teenagers Affected by Advertisements for Fast Food?"). In addition, some advertising strategies will cause some social problems, such as advertising some products which will undermined health. Given the fact above, the increasing investment of advertisements is the debatable exigency. The research questions which leaded me to investigate are listed as follow: Is the huge investment of the advertisement worthy? And what kind of advertising strategies should be applied to

Boose, G., Jaffe, J., Segal, J., & Smith. M. (2013). Nonverbal communication. Retrieved from https://classroom.phoenix.edu/afm214/secure/view-thread.jspa?threadID=58196411

As well known from our History classes advertising dates back to the Christian Era when advertising methods were outside signs which were paintings on the walls of a buildings. Archaeologists have found signs in the ruins of ancient Rome and Pompeii which advertised travelers to go to a tavern situated in another town. In 1440’s invention of a movable-type of advertising or printing press took a big part in advertising development firstly in US. Although expensive due to undeveloped country and scare means of transportation and distribution and communication, advertising emerged due to certain types of manufactures, who thought of the idea of bypassing wholesalers, retailers and use of catalogs. Mail

Advertising is a concept all Americans have been exposed to in their lives. It is a normal component of life that affects Americans more than they are led to believe. Advertising is constantly evolving. Advertising has been forced to change to meet up with the changing of times. The price spent on advertising raises at a rapid rate each and every year. Moreover, the every increasing money spent on advertising shows that it is effective on reaching and influencing the American consumer.

Advertising has become so prevalent in our lives today due to mass media. It is every form from print to online through social media and websites, advertising has never had this much importance. From driving in your car to scrolling through your daily feed every person is exposed to advertising in a variety of forms.