The Effects Of Popular Culture Toys On The Development Of A Child 's Gender Identity

Toys play an important role in childhood development as children learn roles and skills from playing. As a result, the toys children are subjected to have an affect on which roles, interests, and skills are learned and practiced. Through Lego’s product Duplo, I will demonstrate the influence particular gendered toys have on children and their performance of traditional gender roles. Gender, which is a learned performance, is something society has been taught from a very early age and toy advertising has played a significant role in reinforcing the performance. One tradition that is reinforced and naturalized by society is the ideology of a male dominated society, representing strong characteristics of heterosexuality and masculinity; also known as hegemonic masculinity. Therefore, using Ideological Criticism, I will analyze how through the branding and design of Lego’s Duplo toys, children have been constructed to do gender differently, ultimately perpetuating and reinforcing hegemonic masculinity.

Children learn as early as age two what it means to be a “boy” or a “girl” (Aina & Cameron). This is described as gender identity, a person’s sense of self as male or female. Gender stereotyping emerges hand in hand with the development of gender identity in Early Childhood (Halim). Gender roles are society’s expectations of the proper behavior, attitudes and activities of males and females. When babies are born they are either put in pink or blue, as they grow up they still maintain the same “gender” colors. As young children start to socialize, they are playing with either “girl” toys or “boy” toys. When they get older they

Gender role expectations are inescapable in our society as we naturally tend to sort humans into categories, the easiest one being gender. Upon first meeting a person, most people automatically classify the other’s gender. With this classification come the inevitable gender role expectations. Even for those who consciously try their hardest not to cloud their perceptions of others based on “traditional” gender role expectations, it is almost impossible not to subconsciously succumb to these expectations that are ingrained in our minds virtually since the day we are born. These expectations often influence how one interacts with another. This is especially important when taking into consideration the effects that gender socialization of children through gendered toys, media, and parental affects child development.

Sociologist Dalton Conley wrote his book, You May Ask Yourself, addressing how “gender is a social construction” that is so normal for society to think how a man or woman should act towards the public. Society often categorizes roles that females and males are suppose to play in, but not only are they categorized they are also being taught what their gender role is suppose to do. The beginning of gender socialization can start with a child who is not born yet by simply having the parents purchase items that are all pink if its expected to be a girl, but if its expected to be a boy then everything they purchase will be blue. Conley states that gender roles are “sets of behavioral norms assumed to accompany ones’ status as male or female” (Conley [2008] 2013:134). So even when a child is growing into their infant years, toys are made specifically for their gender. By examining how social construction places gender in categories it becomes apparent that males and females get differentiated a lot which emphasizes inequality between them.

The role of gender roles/stereotypes in our society has greatly diminished. Only those who cling to the past and who benefit from the oppression of one group believe it is still an important factor in our society. These stereotypes are harmful and create a rift between two groups of people from an early age. Children should grow up without the label a gender chosen for them and away from the toxicity of gender stereotypes and conformities in toys and activities. When kids are treated differently from a young age they grow up under the impression that they are drastically unalike and that one group shouldn’t be like the other.

In today’s society, there are many guidelines of how one should act and be. Gender socialization is the process where people take on notions of gender roles, gender ideas and gender behaviours. At an early age, boys and girls are told how to behave and act according to societal norms of gender behaviours and roles. The comparison of Jane Smiley’s article “You Can Never Have too Many” and John McMurty’s , “Kill ‘Em! Crush ‘Em! Eat ‘Em Raw!” provides an insight about how gender socialization is conditioned through toys and sports at an early age. Also teaching and reinforcing stereotypical gender roles through traits, appearances and occupation. (this is an incomplete sentence and it doesn’t flow

The media, society, and even human nature in itself affect children's decisions in some shape or form. While this can sometimes influence children in a positive way, it also limits children the ability to be free in decision making. In the article, “Why Boys Don’t Play With Dolls” the author, Katha Pollitt, emphasizes that gender roles and gender stereotypes in children are actually a product of parental influence and society’s influence. It is not children who

Girls and boys both grow up being socialized on what is normal and unusual for their gender. Toys are a prominent factor in this socialization, because they are typically presented for one gender and are unacceptable for the other. To assess how toys play a role in gender socialization, I made a trip to Toys “R” Us in College Station and was surprised by how the store was organized.

According to cook and Cusack (2010), Gender stereotypes are concerned with social and cultural construction of man and women, due to their physical, biological, sexual and social functions, structured set of beliefs about the personal attributes of man and women. Childhood is a fundamental and significant period in forming an impression of an individual boy or girl, and man or women finally. Subsequent researchers Ania and Cameron(2011) hold an accordant opinion with Cook and Cusack(2010) that gender stereotyping is problematic only when it operates to ignore personal characteristics, abilities, needs, wishes, and circumstances (Cook & Cusack, 2010). In fact, during children’s learning process of gender stereotypes, most of them are under gigantic pressure of the society they belong to and formed a problematic view through normally ignored. One obvious phenomenon is about the toys. Toys are designed and retailed separately for boys and girls with different colours, styles and functions by toy manufacturers. When acquiring a toy, gender will normally be the first issue to consider instead of children’s inherent preferences. It will highly possible to limit children’s personal experiences and future development for both gender groups (Martin, Eisenbud & Rose, 1995). This article will analyse the role of toy manufacturers in gender development in order to decide whether they are responsible to

Stereotypes are often found in society and can encourage literature and art to agree or disagree with these ideas. In “The Boy” and “Barbie Doll” the topic of gender roles displayed through imagery, repetition, and simile, by highlighting the appearances and expectations of males and females. From the moment the sex of a child is determined, people begin associating ideas and objects to that sex. If it is a girl many will buy pink clothes and imagine her in a ballet class.

Children first begin to learn their gender identities between the ages of two and six. With this, they also begin to recognize activites, traits, skills, and other stereotypes associated with each gender. During this period of time, children are vulnerable and impressionable, imitating the actions they see happening around them. Children begin to act according to how their gender is portrayed in society, and the media is playing a larger role in daily life now than ever before. Binary gender stereotypes are continually advertised in the media through movies, television shows, advertisements, music, etc. Unfortunately, a message seen far too often within

In our society, there are norms of what is considered to be feminine and what is to be considered masculine, but how are these norms constructed? Through the use of toys, books, and clothing, children are socialized into their “appropriate” gender. These objects provide influence over behavior and appearance, showing boys and girls what is appropriate for each gender. After some investigation it was found that the toys, books, and clothing that children use not only foster the norms of gender behavior and appearance, but also construct gender roles in their young minds.

Why is it seen as less appropriate when girl 's playing with cars and boy 's playing with a doll? Why are little boys repeatedly told that it is not okay for them to cry or like pink? Why do little girls get kitchen play sets and little boys get tool play sets? These questions all have one main theme. Why are children expected to obey gender stereotypes and discouraged from pursuing things based on their gender? Another important questions is how these effects child and is it something hurtful we need to change?

Gender socialization often begins early once parents are shown the sex of their child; from then on, baby showers are planned according to gender “appropriate” colors, which are often pink for girls and blue for boys. Even differences in how children are spoke to can be picked up easily in Western cultures. Girls are called pretty and sweet, whereas boys are handsome and strong. Ultimately, the way children learn to identify with their gender culture is in part due to not only family and friends, media, schools, and religion, but also from the toys that may inexplicitly advertise gender expectations. Gender-typed toys may be bought for children as a way for parents to encourage and reinforce gender-appropriate behaviors. However, recent debates have engulfed toy manufacturers and major retailers, which has brought about changes in toy design and marketing in an effort to make reflect more realistic and gender neutral options.

Gender role is defined as the socially constructed and culturally specific behavior and appearance expectations imposed on women (femininity) and men (masculinity). Many girls are subjected to gender role stereotyping and different treatment Through socialization, individuals learn to behave in accordance with the expectations of others in the social order (Hult, 83.). Gender ideology is involved when one attaches a color such as pink and blue to sex and when one designates types of toys as male, female or neutral. Most play behavior is an outcome of gender role stereotyping that stems from cultural ideology. Early research provides that by first grade, boys recognize sports, whereas girls recognize grades