The Effects Of Propaganda On Women 's Rights

1679 WordsOct 3, 20177 Pages
On 5 September 1995, Hillary Clinton, former first Lady of the United States, was invited by the Women & Health Security Colloquium, which was sponsored by the World Health Organization, to attend the Fourth U.N. World Conference on Women in Beijing, China. As the Honorary Chairperson of the United States delegation to the conference, she gave the speech, "Women 's Rights Are Human Rights" in the first few days during a special Plenary Session. In the speech, she utilized several persuasive techniques, also known as propaganda, grasping people 's attention in order to achieve support for the claim of the women 's rights she was devoted to. Propaganda is usually a speech device that people intently use to induce or intensify others '…show more content…
She is telling her audience that we should listen to her points because she is one of us, and thus has similar goals and interests to us. We are effectively led to believe that we should trust her so that we can overcome our shared struggles to achieve those shared goals and that shared future. Through plain-folks appeal, she turns her audience into trusting comrades-in-arms. She then employs the bandwagon technique in a similar manner. When she says, "That is why every woman, every man, every child, every family, and every nation on our planet has a stake in the discussion that takes place here," she is again promoting that idea of oneness, which is the sharing of both struggles and goals. In the bandwagon technique, however, the goal is to pressure people to believe what everyone else believes and to conform, thus being faithful to the conference. There is a call to action. Clinton is telling the audience to "jump on the bandwagon," because if one of them does not, that is the equivalent of turning away from your fellows. In the speech, she further strengthens the credibility of her argument by appealing to other emotions, such as pity and fear. Appealing to pity is achieved by attempting to win the audience 's sympathy by giving examples of rightfully pitiable situations, in order to convince us of the conclusion or solution she will propose. One sees this technique in
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