The Effects Of Social Media On The Media

960 WordsJul 27, 20164 Pages
Demographics and covariates. Participants’ age will initially be required for the cross-sectional analysis. Controlling for possible covariates, we will also collect socio-demographic information (gender, ethnicity, religion, socioeconomic status, and place of residence). Personality will be measured using the NEO-Five Factor Inventory (NEO-FFI; Costa and McCrae, 1992), a well-established questionnaire frequently used for its validity and reliability. It consists of 60 items measuring the traits (openness, extroversion, conscientiousness, agreeableness, and neuroticism) on a 5-point scale ranging from strongly disagree (1) to strongly agree (5). Higher ratings denote a prominent personality trait. Media use. A self-assessment survey, the Media Multitasking Index (Ophir et al., 2009) will be used to measure overall media consumption and media multitasking. However, it will be slightly modified to assess electronic media use only. The original questionnaire included print media, which is not hypothesized to inhibit emotional regulation. Additionally, the original measures did not contain the use of social networking sites, which will be replacing “print media.” These changes are necessary to reflect current media trends. The original 4-point scale will be replaced with a 7-point scale to allow for increased variability and decreased ambiguity (e.g., most of the time, some of the time, a little of the time, never). The new scale will be ranging from 0-hours a day (1) to 12

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