The Effects Of Synthetic Fabrics On The Fashion Of Athletes

1453 WordsDec 7, 20156 Pages
In 1996, Kevin Plank , a 23-year-old former University of Maryland special teams captain, brought an revolutionary idea in the business world to change the fashion of athletes’ dress. Back to his time, the athletes would have to wear sweat-soaked T-shirts again during two-a-days. This problem ignited an idea in his mind, “There has to be something better”. After broad researches around the athletic benefits of synthetic fabrics, he designed the first T-shirt which was engineered with moisture-wicking performance fibers. The product would help athletes to stay cool, dry, and light in heavy hot conditions. He started his work from his grandmother’s basement in Washington DC, and named his product as Under Armour HeatGear T-shirt. Plank launched his business by selling the T-shirts from his car trunk while traveling up and down of East Coast. He made his first team sale in 1996, and Under Armour generated $17000 in sales. In 1997, Under Armour introduced new product, ColdGear fabric T-shirts, which would keep athletes warm, dry, and light in cold conditions. Later he launched the new line of AllseasonGear to provide athletes comfortable condition between the extremes. In 1998, Under Armour moved from grandma’s basement to the headquarters and warehouse in Baltimore. Now Under Armour is a multi-billion dollar brand whose activities are focused on development, marketing, and distribution of innovative performance of footwear, apparel, and accessories for men, women, and youth

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